January 2017: Audi of America

[William Maley]

Audi of America sets January sales record on SUV strength and sedan demand

February 01, 2017 | HERNDON, Virginia

• Q5 SUV sales increased 35 percent to 3,636 vehicles
• Sales of Q3 SUV rose 31 percent; Q7 sales up 3 percent
• Demand for A4 sedan increased 31 percent; A6 sales up 20 percent

Audi of America’s January sales increased 11 percent to 13,201 vehicles. Both SUVs and sedans performed well, with the Q3, Q5 SUVs and the A4 and A6 sedan models leading the volume gains.

After its seventh consecutive year of record sales in the U.S., Audi continued that momentum in January with its 73rd straight record month. The previous January record was set in 2016 with 11,850 vehicles sold.

January results were bolstered by strong demand across the SUV lineup, with total SUV sales increasing 22 percent over last January. The Q5 was the volume leader with 3,636 vehicles sold, an increase of 35 percent. Sales of the Q3 rose 31 percent over last year to 1,181 vehicles. The Q7 posted 2,411 sales for the month, an increase of 3 percent.

Consumer demand for Audi sedan models was also strong. The A4 sedan posted sales of 1,737 vehicles, a 31 percent increase. The A6 sedan recorded 1,008 deliveries in January, an increase of 20 percent from last year.

Sales of the A3 Sportback e-tron did well in January with 387 vehicles, an increase of 18 percent and the third-best sales month on record for the plug-in hybrid. The recently launched all-new A4 allroad, which offers the performance of a sedan and the versatility of an SUV, posted a sales increase of 49 percent.

“Coming off a record year, we were pleased to see strong consumer demand across the product portfolio in January,” said Mark Del Rosso, chief operating officer, Audi of America. “We believe that Audi is poised for continued success in 2017 with products that will excite our customers and draw them into our showrooms.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Jan '17 Actual	Jan '16 Actual	Yr/Yr % change	Jan '17 YTD  Actual	Jan '16 YTD Actual	Yr/Yr % change
A3	1,419	1,821	-22.1%	1,419	1,821	-22.1%
A3 e-tron	387	327	18.3%	387	327	18.3%
A4	1,737	1,325	31.1%	1,737	1,325	31.1%
A5	304	515	-41.0%	304	515	-41.0%
A6	1,008	841	19.9%	1,008	841	19.9%
A7	414	432	-4.2%	414	432	-4.2%
A8	254	345	-26.4%	254	345	-26.4%
allroad	222	149	49.0%	222	149	49.0%
Q5	3,636	2,691	35.1%	3,636	2,691	35.1%
Q7	2,411	2,336	3.2%	2,411	2,336	3.2%
Q3	1,181	902	30.9%	1,181	902	30.9%
R8	65	11	490.9%	65	11	490.9%
TT	163	155	5.2%	163	155	5.2%
Total Audi Sales	13,201	11,850	11.4%	13,201	11,850	11.4%
Total CPO Sales	3,407	3,367	1.2%	3,407	3,367	1.2%

NOTES:

- A3 includes A3 Sedan, S3 Sedan and A3 Cabriolet, but does not include A3 Sportback.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.