December 2016: Audi of America

[William Maley]

Audi breaks annual U.S. sales record with 210,213 deliveries as SUVs set pace

January 04, 2017 | HERNDON, Virginia

• December proved best-ever sales month in the United States, delivering 23,195 vehicles
• All-time best U.S. sales month for A3 e-tron, Q5, Q7; SUV sales rose 34 percent
• Results driven by key growth markets of south and west

Audi sales in the United States grew 4 percent in 2016 for a total of 210,213 vehicles, surpassing 2015 as the brand’s best annual performance. December 2016 sales increased 13.7 percent to 23,195 vehicles.

December 2016 marked the best-ever month of sales in Audi of America history and the 72nd consecutive month of record sales for the market. The previous December record was set in 2015 with 20,399 deliveries. The annual result marks the seventh straight year of record sales for Audi in the U.S.

Strong consumer demand for Audi SUV models finished the year on a high note, as the Q5 and Q7 each had their best sales month ever in December. The Q5 posted 6,396 sales, a 5.6 percent increase over December 2015. The Q7 posted 3,275 sales for the month, a 175 percent increase over last year. The Q3 posted 2,047 deliveries—its second-best performing month—a 36 percent increase over December 2015. SUV sales for the brand increased 34 percent over last December and 19 percent for the year.

The A3 Sportback e-tron also had its best sales month ever with 589 deliveries in December. For the year, A3 Sportback e-tron sales totaled 4,280.

The A4 continued to buck the market trend away from sedans, with sales of 4,009 vehicles, a 26 percent increase for the month. For the year, A4 sales rose 20 percent to 34,687.

“2016 was a strong year for Audi due to record levels of consumer consideration and a high-performing dealer network,” said Scott Keogh, President, Audi of America. “We are confident that 2017 will see further growth for the brand with the launch of our largest product offensive in history, starting with the all-new Q5.”

Sales for the year outpaced the premium market, driven by strong performance in the Audi brand’s key growth regions of the south and west, where sales each grew more than 5 percent.

Audi dealers invested more than $1 billion in facility upgrades between 2008 and 2014. They have committed another $1 billion in investment between 2015 and 2020.

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Dec '16 Actual	Dec '15 Actual	Yr/Yr % change	Dec '16 YTD  Actual	Dec '15 YTD Actual	Yr/Yr % change
A3	2,904	3,252	-10.7%	31,538	35,984	-12.4%
A4	4,009	3,172	26.4%	34,687	29,013	19.6%
A5	591	1,000	-40.9%	8,354	12,934	-35.4%
A6	2,016	2,456	-17.9%	18,686	22,850	-18.2%
A7	811	841	-3.6%	6,558	7,721	-15.1%
A8	501	424	18.2%	4,149	4,990	-16.9%
allroad	311	254	22.4%	2,300	2,818	-18.4%
Q5	6,396	6,057	5.6%	49,550	52,006	-4.7%
Q7	3,275	1,189	175.4%	30,563	18,995	60.9%
Q3	2,047	1,501	36.4%	20,048	13,229	51.5%
R8	82	15	446.7%	736	495	48.7%
TT	252	238	5.9%	3,044	1,167	160.8%
Total Audi Sales	23,195	20,399	13.7%	210,213	202,202	4.0%
Total CPO Sales	4,413	4,286	3.0%	46,336	48,608	-4.7%

NOTES:

- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.

- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.

- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.

- A6 includes A6 Sedan and S6 Sedan.

- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.

- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.

- Q5 includes Q5 and SQ5.

- R8 includes R8 Coupe and R8 Spyder.

- TT includes TT Coupe, TTS Coupe and TT Roadster.