November 2016: Mazda North American Operations

[William Maley]

Mazda Reports November Sales

• Mazda CX-5 and CX-9 Post Best November Sales Since 2012

IRVINE, Calif., Dec. 1, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported November U.S. sales of 22,041 vehicles, representing a decrease of 3 percent versus last year. Year-to-date sales through November are 269,019 vehicles. There were 25 selling days in November 2016, versus 23 the year prior. 

Key November sales notes:

• Sales of the Mazda CX-3 are up 2.4 percent year-over-year (YOY), with 1,355 vehicles sold in the month of November.
• Mazda CX-5 posted its best-ever November with 8,865 vehicles sold. This number represents an increase of 1.2 percent over November of 2015.
• With 1,994 vehicles sold, the all-new Mazda CX-9 finished November up 65.9 percent YOY, marking the carline's best November since 2012.
• Year-to-date sales of Mazda's CX crossover SUVs sit at 130,614, with 12,214 vehicles sold in the month of November. Mazda's i-ACTIV All-Wheel Drive system continues its popularity among crossover SUV buyers, with 64 percent of buyers choosing the option.
• Mazda reported Certified Pre-Owned (CPO) sales of 2,574 vehicles, down 2.2 percent YOY.

 

	Month-To-Date					Year-To-Date
	November	November	%	% MTD		November	November	%	% YTD
	2016	2015	Change	DSR		2016	2015	Change	DSR
Mazda2	-	3	(100.0)%	(100.0)%		3	296	(99.0)%	(99.0)%
Mazda3	6,388	7,405	(13.7)%	(20.6)%		87,465	98,046	(10.8)%	(10.8)%
Mazda5	6	222	(97.3)%	(97.5)%		373	8,310	(95.5)%	(95.5)%
Mazda6	3,046	3,089	(1.4)%	(9.3)%		41,832	53,730	(22.1)%	(22.1)%
MX-5 Miata	387	732	(47.1)%	(51.4)%		8,732	7,885	10.7%	10.7%
CX-3	1,355	1,323	2.4%	(5.8)%		16,911	4,743	256.5%	256.5%
CX-5	8,865	8,756	1.2%	(6.9)%		100,246	100,033	0.2%	0.2%
CX-9	1,994	1,202	65.9%	52.6%		13,457	16,846	(20.1)%	(20.1)%
Total Vehicles
CARS	9,827	11,451	(14.2)%	(21.0)%		138,405	168,267	(17.7)%	(17.7)%
TRUCKS	12,214	11,281	8.3%	(0.4)%		130,614	121,622	7.4%	7.4%
TOTAL	22,041	22,732	(3.0)%	(10.8)%		269,019	289,889	(7.2)%	(7.2)%
Selling Days	25	23				280	280

[A Horse With No Name]

Their average transaction prices are higher than many other players, but they are still short 20,000 units for the year....

[2QuickZ's]

I wonder what, exactly Mazda would need to do get their volumes up?  Their quality isn't too bad and many of their vehicles are ranked at or near the top of their segments in various reviews and they still can't get too many people to buy.  I guess as long as they are making good margins that is the most important thing.

I still wish they would form an alliance with FCA, though.  Those two seem like a logical fit to me a la Renault Nissan.

Edited December 2, 2016 by 2QuickZ's