November 2016: Audi of America

[William Maley]

Audi of America sets November sales record on SUV and A4 demand

December 01, 2016 | HERNDON, Virginia

• Demand for Q7 SUV more than doubled; Q3 rose 45 percent
• A4 sedan increased 30 percent for the month
• Record sales streak continues for 71st consecutive month

Audi of America reported a November sales increase of 2.5 percent to 17,118 vehicles, as the Q7, Q3 and A4 continued to lead the volume gains.

It was Audi of America’s best November and its 71st straight month of record sales. The previous November record was set last year with 16,700 deliveries. Year-to-date sales have risen 2.9 percent to 187,018 vehicles despite a tightening premium market.

November results were bolstered by demand for SUV models. Total SUV sales for the brand increased 22 percent over last November and 17 percent year-to-date. The Q5 was the volume leader with 4,187 vehicles sold. Sales of the Q3 rose 45 percent over last year to 1,613 vehicles. Q7 sales more than doubled with a 104 percent increase from last November to 2,605 vehicles.

Demand for the A4 sedan remained robust with sales of 3,143 vehicles, a 30 percent increase for the month and a 19 percent increase year-to-date, notwithstanding a stagnant sedan market in the U.S.

The A3 Sportback e-tron had its best sales month ever with 394 deliveries in November and 3,691 vehicles sold year-to-date.

“On the heels of a successful November, we are on pace to achieve our seventh consecutive record sales year,” said Mark Del Rosso, chief operating officer, Audi of America. “We are confident that our momentum will continue in 2017, which promises to be one of the biggest launch years in Audi of America history.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Nov '16 Actual	Nov '15 Actual	Yr/Yr % change	Nov '16 YTD  Actual	Nov '15 YTD Actual	Yr/Yr % change
A3	2,063	3,028	-31.9%	28,634	32,732	-12.5%
A4	3,143	2,418	30.0%	30,678	25,841	18.7%
A5	482	1,277	-62.3%	7,763	11,934	-35.0%
A6	1,532	1,582	-3.2%	16,670	20,394	-18.3%
A7	576	636	-9.4%	5,747	6,880	-16.5%
A8	343	364	-5.8%	3,648	4,566	-20.1%
allroad	271	301	-10.0%	1,989	2,564	-22.4%
Q5	4,187	4,520	-7.4%	43,154	45,949	-6.1%
Q7	2,605	1,279	103.7%	27,288	17,806	53.3%
Q3	1,613	1,109	45.4%	18,001	11,728	53.5%
R8	63	10	530.0%	654	480	36.3%
TT	240	176	36.4%	2,792	929	200.5%
Total Audi Sales	17,118	16,700	2.5%	187,018	181,803	2.9%
Total CPO Sales	3,705	3,494	6.0%	41,923	44,322	-5.4%

 

[A Horse With No Name]

Glad to see them doing well.

VW needs to bring over Seat or Skoda, and undo not just diesel gate but 40 years of corporate baggage that VW has managed to create.