November 2016: Fiat Chrysler Automobiles US LLC

[William Maley]

FCA US Reports November 2016 U.S. Sales

• Ram Truck brand sales up 12 percent compared with same month a year ago; Ram pickup truck sales up 8 percent
• All-new 2017 Chrysler Pacifica minivan sales up 13 percent compared with previous month of October
• Jeep® Renegade sales up 30 percent; all-new 2017 Jeep Compass makes its U.S. debut at the Los Angeles Auto Show

December 1, 2016 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 160,827 units, a 14 percent decrease compared with sales in November 2015 (187,731 units).

FCA US retail sales of 126,780 units were down 2 percent year over year in November, representing 79 percent of total sales for the month. Fleet sales of 34,047 units were down 42 percent year over year in November as FCA US continues to reduce its sales to the daily rental segment. Fleet sales represented 21 percent of total FCA US sales in the month.
 
Ram Truck brand sales were up 12 percent in November versus the same month in 2015. Ram ProMaster van sales increased 126 percent in November, while Ram pickup truck sales increased 8 percent. The Jeep® Renegade small SUV had a strong November with a 30 percent sales gain, while sales of the Fiat 500 were up 18 percent compared with the same month a year ago.
 
Sales of the all-new 2017 Chrysler Pacifica – launched earlier this year – were up 13 percent in November compared with sales in the previous month of October. November sales represented the minivan’s second best sales month this year.
 
Ram Truck brand sales are up 11 percent calendar year to date through November compared with the same 11-month period in 2015. Jeep brand sales are up 8 percent calendar year to date as well.
 
Ram Truck Brand
Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, increased 12 percent in November versus the same month in 2015. With its 126 percent sales gain, the Ram ProMaster van turned in the largest year-over-year percentage increase of any FCA US vehicle in November. Sales of the Ram pickup truck increased 8 percent in November. The Ram 1500 earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive. Also last month, the Green Car Journal named the Ram ProMaster City its 2017 Commercial Green Car of the Year for the second consecutive year – the first time a vehicle has won one of the magazine’s titles consecutively. Ram Truck brand sales are up 11 percent calendar year to date compared with the same 11 months in 2015.

Jeep Brand
Jeep brand sales were down 12 percent compared with the same month a year ago. The Jeep Renegade turned in a strong 30 percent increase in November compared with the same month in 2015. The Renegade earned Best Buy awards last month from Consumers Digest and Consumer Guide Automotive in the subcompact SUV segment. In addition, the Jeep Grand Cherokee earned a Consumers Digest Best Buy for the seventh consecutive year in the mid-size SUV category. Jeep brand sales are up 8 percent calendar year to date compared with the first 11 months of 2015.
 
The all-new 2017 Jeep Compass made its U.S. debut last month at the Los Angeles Auto Show. The global compact SUV delivers unsurpassed 4x4 capability, world-class on-road driving dynamics, advanced fuel-efficient powertrains and premium styling. The Compass will be manufactured in Brazil, China, Mexico and India, for consumers in more than 100 countries around the world.
 
FIAT Brand
FIAT brand sales, which include the Fiat 500, Fiat 500L, Fiat 500X and Fiat 124 Spider, were down 15 percent in November. However, sales of the Fiat 500 were up 18 percent year-over-year in November. In its fifth month in the market, the all-new 124 Spider recorded sales of 350 units. The 124 Spider earned a 2017 Best Buy last month in the sporty performance car segment from the automotive editors at Consumer Guide Automotive, who noted that the 124 Spider “represents an impressive amount of fun for the money.” The 124 Spider also took home the award for Best-Looking New Car from readers of The Car Connection in November.

Dodge Brand
Dodge brand sales were down 21 percent in November compared with the same month in 2015. However, Dodge Charger sales increased 34 percent compared with the same month a year ago. Dodge Viper sales were up as well. The Dodge Durango earned a Best Buy last month from Consumer Guide Automotive in the large SUV category – for the fifth consecutive year. In addition, for the third time in three years, the Charger has earned the Residual Value Award in the full-size category from ALG, the industry benchmark for residual values and depreciation data. Also, the Charger and Durango were “most loved” in their respective segments for the third consecutive year making Strategic Vision’s “Most Loved Vehicles in America” list, while the Dodge Challenger earned a spot on the list in the specialty coupe category.
 
Chrysler Brand
Chrysler brand sales were down 47 percent in November compared with the same month a year ago. However, the all-new Chrysler Pacifica posted sales of 8,753 units in November, a 13 percent sales gain versus the previous month of October. The 2017 Pacifica minivan – launched in April – earned Best Buy awards from Consumer Guide Automotive, Consumers Digest and Kelley Blue Book last month. In the Consumer Guide Automotive competition, the Pacifica captured both the Minivan and Family Vehicle Best Buy awards. In addition, the Pacifica earned “Best Car to Buy” and “Best Family Vehicle to Buy” designations from The Car Connection. The Chrysler 300 full-size sedan grabbed an award last month as well, earning its fifth Best Buy award in the luxury car segment from Consumers Digest.

FCA US LLC Sales Summary November 2016
Reflects New Methodology
	Month Sales		Vol %	CYTD Sales		Vol %
Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
Compass	6,984	9,209	-24%	86,107	64,188	34%
Patriot	8,568	9,933	-14%	114,117	108,968	5%
Wrangler	12,957	13,948	-7%	176,053	186,835	-6%
Cherokee	11,479	18,218	-37%	183,356	196,092	-6%
Grand Cherokee	17,230	17,662	-2%	189,023	175,746	8%
Renegade	10,067	7,719	30%	94,561	52,211	81%
JEEP BRAND	67,285	76,689	-12%	843,217	784,040	8%
200	2,849	10,103	-72%	54,651	157,705	-65%
300	2,566	4,635	-45%	49,657	48,756	2%
Town & Country	350	12,537	-97%	58,805	86,908	-32%
Pacifica	8,753	0	New	52,083	0	New
CHRYSLER BRAND	14,518	27,275	-47%	215,196	293,369	-27%
Dart	2,203	7,201	-69%	41,877	82,041	-49%
Avenger	1	15	-93%	45	1,294	-97%
Charger	9,138	6,804	34%	88,200	88,323	0%
Challenger	3,908	4,297	-9%	59,176	61,813	-4%
Viper	62	45	38%	571	627	-9%
Journey	7,133	8,023	-11%	96,991	100,256	-3%
Caravan	6,696	10,926	-39%	120,991	89,833	35%
Durango	4,934	5,644	-13%	62,678	56,897	10%
DODGE  BRAND	34,075	42,955	-21%	470,529	481,084	-2%
Ram P/U	36,885	34,145	8%	441,862	408,724	8%
Cargo Van	0	2	-100%	21	2,157	-99%
ProMaster Van	4,702	2,084	126%	35,746	23,658	51%
ProMaster City	924	1,721	-46%	14,625	8,015	82%
RAM BRAND	42,511	37,952	12%	492,254	442,554	11%
Giulia	0	0	New	7	0	New
Alfa 4C	23	34	-32%	457	603	-24%
ALFA BRAND	23	34	-32%	464	603	-23%
500	1,147	974	18%	14,026	22,243	-37%
500L	96	231	-58%	3,016	7,275	-59%
500X	822	1,621	-49%	10,869	7,785	40%
Spider	350	0	New	2,225	0	New
FIAT BRAND	2,415	2,826	-15%	30,136	37,303	-19%
TOTAL FCA US LLC	160,827	187,731	-14%	2,051,796	2,038,953	1%
Total Car & MPV	38,142	57,802	-34%	545,787	647,421	-16%
Total UV's	80,174	91,977	-13%	1,013,755	948,978	7%
Total Truck & LCV	42,511	37,952	12%	492,254	442,554

[A Horse With No Name]

Renegade is a nice product, glad it is doing well...300 is doing well....Chrysler is like the bright kid in school who doesn't give a rats rear end...when it tries, it comes up with some cool stuff.

Now if we could just get them to invest more heavily in products for the US auto market.

[smk4565]

The 200 and Dart have really fallen off the table, I guess those will be discontinued sooner rather than later.   What should be troubling to FCA is they are advertising the heck out of the Pacifica, and it is selling worse than the Town and Country, and the Caravan is dropping off now too as they clear those out.  So their van sales are down about 50% with a new product.

[A Horse With No Name]

54 minutes ago, smk4565 said:

The 200 and Dart have really fallen off the table, I guess those will be discontinued sooner rather than later.   What should be troubling to FCA is they are advertising the heck out of the Pacifica, and it is selling worse than the Town and Country, and the Caravan is dropping off now too as they clear those out.  So their van sales are down about 50% with a new product.

In this case giving up the ghost quickly might be best for all involved.

[Stew]

I still like the 200, but yes, time to put the investment into what sells and that happens to be CUVs.  It looks like with just a few exceptions, cars were basically down across the board while CUVs are gaining.  I wonder how many people are holding out or the 18 Wrangler and 17 Compass which should both far surpass their predecessors.

[2QuickZ's]

6 hours ago, smk4565 said:

The 200 and Dart have really fallen off the table, I guess those will be discontinued sooner rather than later.   What should be troubling to FCA is they are advertising the heck out of the Pacifica, and it is selling worse than the Town and Country, and the Caravan is dropping off now too as they clear those out.  So their van sales are down about 50% with a new product.

The Dart was actually discontinued back in September.  The 200 only lives for a couple more months IIRC.

Clearly not a good month for FCA.  Supposedly they cut back on fleet sales this month.  Goes to show you how much they fleet.  Probably a good strategy in the long rung but they need to spend some money on their North American product to keep them fresh or it's not going to work.

Edited December 2, 2016 by 2QuickZ's