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Posted

We can't blame Chevrolet for doing a pseudo-crossover in the form of the 2017 Spark Activ. With sales of subcompacts, compacts, and midsize sedans in freefall due to rabid demand for crossovers, desperate measures need to be taken.

The Spark Activ stands out from the standard model with updated front and rear fascias, black body cladding, a set of roof rails, 15-inch wheels, and a 0.4-inch lift for the suspension. Standard equipment includes black leatherette upholstery, heated front seats, cruise control, air conditioning, keyless entry, and a 7-inch touchscreen with Apple CarPlay and Android Auto,

Fuel economy for the Spark Activ stands at 29 City/37 Highway for the manual and 30/37 for the CVT. These numbers are lower than the standard Spark - 29 City/38 Highway for the manual and 30/38 for the CVT.

“The new Spark ACTIV is all about adventurous fun and style,” said Steve Majoros, Chevrolet director of Car and Crossover Marketing. “It has an attitude, while still offering the sophisticated, efficient and connected driving experience customers have come to love.”

Pricing for the 2017 Spark Activ begins at $16,495 for the manual and $18,045 for the CVT (prices include destination). The Spark Activ will arrive sometime in the first quarter of 2017.

Source: Chevrolet
Press Release is on Page 2


Chevrolet Debuts Sporty New Spark Activ

LOS ANGELES — Chevrolet today introduced the 2017 Spark ACTIV, a sportier take on the brand’s versatile, connected mini-car, featuring trail-inspired accents and upscale features that complement its urban-chic design.

“The new Spark ACTIV is all about adventurous fun and style,” said Steve Majoros, Chevrolet director of Car and Crossover Marketing. “It has an attitude, while still offering the sophisticated, efficient and connected driving experience customers have come to love.”

On sale
First quarter of 2017

Pricing
$16,945 manufacturer’s suggested retail price with manual transmission*
$18,045 manufacturer’s suggested retail price with continuously variable transmission*
*Price includes destination charge, but excludes tax, title and other dealer fees.

Product details
Spark ACTIV features unique front and rear fascias with accents influenced by off-road skidplates, as well as a new 15-inch wheel design and a revised suspension that increases the ride height by 0.4 inch (10 mm). Additional unique content includes:

  • Specific grille pattern with ACTIV nameplate
  • Round fog lamps and fog lamp housings integrated in the front fascia
  • Contrasting wheelhouse moldings and hatchback cladding
  • Rocker moldings
  • Roof rails

The well-appointed interior features standard black, heated leatherette front seats and a leather-wrapped steering wheel, along with these features:

  • Chevrolet MyLink with a 7-inch-diagonal color touchscreen and Apple CarPlay and Android Auto compatibility (subject to their terms, privacy statements and data plan rates, as well as a compatible smartphone)
  • Rear-vision camera system
  • SiriusXM satellite radio (three months)
  • OnStar Guidance Plan (three months)
  • 4G LTE Wi-Fi hotspot (three-month/3GB data trial)
  • Air conditioning
  • Cruise control
  • Remote keyless entry
  • Steering wheel controls for phone and audio system
  • Power windows with Express Up/Down

View full article

Posted

Pricing and marketing at the active life style Millennials should help get that first car sale going. Smart Move Chevy! :metal: 

Posted

So, I like the idea as it's a smart move all things considered. On the other hand, I can't help but think 90's Geo Metro when I look at the rear. I understand the need for plastic bits to make a pseudo-crossover look more convincing, but making the entire rear bumper unpainted looks trashy. The front bumper is much better and looks like they actually tried.

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