October 2016: Hyundai Motor America

[William Maley]

Hyundai Motor America Delivers October Sales Record

Hyundai Highlights

• Santa Fe Sport sales increase 17 percent versus a year ago
• Tucson sales increase 10 percent versus last year
• Hyundai hits record sales for the month of October
• Announces 2017 Elantra Value Edition at $20,250

Genesis Highlights

• Genesis proudly delivers first G90 to a customer in Texas

FOUNTAIN VALLEY, Calif., Nov. 1, 2016 /PRNewswire/ -- Strong demand for the Santa Fe Sport and Tucson has propelled Hyundai Motor America to its best October ever with sales up slightly over a year ago. Hyundai Motor America sales totaled 62,505 vehicles.

Hyundai Division posts sales of 61,304 units
"Sales of our upgraded 2017 Santa Fe Sport were up a strong 17 percent in October, helping Hyundai Motor America achieve its fifth-consecutive month of year-over-year sales gains," said Derrick Hatami, vice president of national sales for Hyundai Motor America.

"We also announced today the release of the all-new 2017 Elantra Value Edition, which offers shoppers additional features at no extra cost."

Building upon the success of the prior-generation Elantra Value Edition, the 2017 model year version pushes the savings even further, eclipsing the benchmark set by the 2016 offering. The Value Edition includes a power sunroof, Blind Spot Detection, power driver's seat, proximity key with push button start and hands-free smart trunk, heated front seats and much more. 

Genesis Division posts sales of 1,201 units
"Following its launch earlier this year, the very first Genesis G90 customers are now enjoying their new cars," said Erwin Raphael, general manager of Genesis in the U.S. market. "Every Genesis store in the country now has at least one G90 onsite so customers can experience the car first hand and take one for a test drive. This marks another milestone for the luxury brand as it continues to grow."

SALES BY BRAND

	OCT/2016	OCT/2015	CY/2016	CY/2015
HYUNDAI	61,304	60,005	646,284	638,195
GENESIS	1,201	0	3,909	0
TOTAL	62,505	60,005	650,193	638,195

MODELS

CARLINE	OCT/2016	OCT/2015	CY/2016	CY/2015
ACCENT	6,498	5,102	68,698	53,727
SONATA	14,972	16,071	170,251	173,751
ELANTRA	15,917	15,868	172,967	209,830
SANTA FE	11,311	11,060	109,609	99,460
AZERA	359	243	4,134	4,882
TUCSON	8,088	7,298	73,421	48,374
VELOSTER	3,548	2,140	23,633	19,795
GENESIS	581	2,020	22,244	26,443
EQUUS	30	203	1,327	1,933
G80	1,109	0	3,807	0
G90	92	0	102	0

[A Horse With No Name]

Interesting that the Veloster is picking up sales rather than loosing them. Hyundai seems to be better at marketing quirky vehicles than Nissan, VW, MINI and a few others currently are. While not my cup of tea, my hat is off to them for building something different.