October 2016: Kia Motors America

[William Maley]

Kia Motors America Announces October Sales

• Soul and Forte Post Best-Ever October Totals;
• Year-to-Date Sales Up 2.8%

IRVINE, Calif., Nov. 1, 2016 /PRNewswire/ -- In a month that saw Kia Motors ranked in the top five in the U.S. auto industry for reliability in the largest independent survey of its kind – and rise five spots to become the world's 69th most valuable brand in Interbrand's 17th annual Best Global Brands report – Kia Motors America (KMA) sold 48,977 units, highlighted by best-ever October sales for the Soul urban passenger vehicle and the Forte family of compact cars.

"Despite industry-wide challenges, the second-best October performance in company history helped Kia outpace the overall industry once again," said Michael Sprague, chief operating officer and EVP, KMA. "Over the last ten years the 'New Kia' has transformed into a recognized leader in design, quality and technology, and Interbrand's recent report details the 'spectacular growth' that has led to a seven-fold increase in Kia's estimated brand value since 2006."

	MONTH OF OCTOBER		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	1,826	1,571	25,991	21,847
Forte	8,013	5,198	87,621	68,498
Optima	9,974	14,381	99,301	132,684
Cadenza	289	1,018	4,042	5,898
K900	81	229	702	2,134
Sportage	5,741	4,476	69,251	43,484
Sorento	7,651	8,593	93,253	94,354
Sedona	2,366	2,332	39,721	32,196
Soul	13,036	12,246	120,859	124,929
Total	48,977	50,044	540,741	526,024

[A Horse With No Name]

Interesting that Optima is off this much. It is about due for a serious refresh I think.