September 2016: American Honda Motor Co.

[William Maley]

Records Fall Again as American Honda Reports September Sales

Oct 3, 2016 - TORRANCE, Calif.

• Honda and Acura brand trucks have best-ever September sales
• Honda Division posts new overall September sales mark
• Honda CR-V breezes past previous September best with new record for the month
• Honda passenger car sales remain strong as Civic lineup continues to grow
• Acura's refreshed 2017 MDX enjoys robust 14.3 percent increase while RDX gets a new September record

American Honda Motor Co., Inc. today reported robust September sales of 133,655 Honda and Acura vehicles, a 0.1 percent decrease from September 2015. American Honda trucks set a new September record, gaining 8.5 percent on sales of 69,069 units. The Honda Division also set a new September mark, gaining 1.5 percent on total sales of 120,842 units, with Honda trucks additionally setting a new September record, rising 8.6 percent on sales of 60,220 vehicles. Acura trucks shared the record bounty as well, with an increase of 8.4 percent on sales of 8,849 units for a new September milestone.

Honda
Honda cars continued to dominate the retail market in September while Honda trucks set new sales records. The red-hot CR-V reached new heights and the new Ridgeline added still more strength for the Honda brand.

• Honda Division sales reach new September milestone, gaining 1.5 percent on total sales of 120,842 cars and trucks.
• Honda trucks set a new September record with an 8.6 percent gain on sales of 60,220 units.
• CR-V set a new September mark—rising 6.5 percent on sales of 31,884 vehicles.
• Civic held steady with 28,184 units sold, while Fit was way up over the same month a year ago, leaping 296 percent on sales of 5,068 cars.
• Accord remained strong, boasting sales of 27,204 units for the month despite a challenging mid-size sedan market.
• HR-V had a particularly strong September, jumping 48.7 percent on sales of 6,853 units.

"The return of a new Civic Hatchback to the Honda brand adds a fresh dimension to an already robust car lineup for 2017," said Jeff Conrad, senior vice president and general manager of the Honda Division. "The expanding 10th generation Civic roster brings new energy to the car side of our business even as our trucks continue with steady gains."

Acura
Truck sales led the way for the Acura brand with a new September record, and sales of the RDX reached a best-ever September as well. The refreshed MDX also performed strongly, with sales gaining 14.3 percent for the month as its new design continues to gain favor with buyers. TLX continues to strengthen its position and share in the challenging mid-size luxury sedan segment.

• RDX notched its best September ever, gaining 1.8 percent on sales of 3,919.
• With the MDX gaining significant market strength, Acura trucks sales increased 8.4 percent overall in September, with 8,849 units sold and a new record for the month.

"The success of the refreshed MDX, the first model to showcase the new Acura styling direction, is further validation of Acura's Precision Crafted Performance brand direction," said Jon Ikeda, vice president and general manager of the Acura division. "Step-by-step we are amping up performance as a signature for the brand and a clear point of difference over the competition."

	American Honda Vehicle Sales for September 2016
								Month-to-Date						Year-to-Date
								September 2016		September 2015	DSR** % Change		MoM % Change	September 2016		September 2015	DSR** % Change	YoY % Change
	American Honda Total							133,655		133,750	-0.1%		-0.1%	1,228,380		1,188,566	3.3%	3.3%
	Total Car Sales							64,586		70,115	-7.9%		-7.9%	629,011		612,325	2.7%	2.7%
	Total Truck Sales							69,069		63,635	8.5%		8.5%	599,369		576,241	4.0%	4.0%
	Honda Total Car Sales							60,622		63,572	-4.6%		-4.6%	587,584		562,267	4.5%	4.5%
	Honda Total Truck Sales							60,220		55,474	8.6%		8.6%	521,069		494,280	5.4%	5.4%
	Acura Total Car Sales							3,964		6,543	-39.4%		-39.4%	41,427		50,058	-17.2%	-17.2%
	Acura Total Truck Sales							8,849		8,161	8.4%		8.4%	78,300		81,961	-4.5%	-4.5%
	Total Domestic Car Sales							58,310		69,566	-16.2%		-16.2%	583,049		606,843	-3.9%	-3.9%
	Honda Division							54,448		63,198	-13.8%		-13.8%	542,679		558,591	-2.8%	-2.8%
	Acura Division							3,862		6,368	-39.4%		-39.4%	40,370		48,252	-16.3%	-16.3%
	Total Domestic Truck Sales							69,069		63,635	8.5%		8.5%	599,369		576,236	4.0%	4.0%
	Honda Division							60,220		55,474	8.6%		8.6%	521,069		494,275	5.4%	5.4%
	Acura Division							8,849		8,161	8.4%		8.4%	78,300		81,961	-4.5%	-4.5%
	Total Import Car Sales							6,276		549	1,043.2%		1,043.2%	45,962		5,482	738.4%	738.4%
	Honda Division							6,174		374	1,550.8%		1,550.8%	44,905		3,676	1,121.6%	1,121.6%
	Acura Division							102		175	-41.7%		-41.7%	1,057		1,806	-41.5%	-41.5%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
	Honda Division							0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
	Acura Division							0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							120,842		119,046	1.5%		1.5%	1,108,653		1,056,547	4.9%	4.9%
	* ACCORD							27,204		33,641	-19.1%		-19.1%	258,619		264,814	-2.3%	-2.3%
	* CIVIC							28,184		28,278	-0.3%		-0.3%	283,783		249,749	13.6%	13.6%
	CR-Z							165		310	-46.8%		-46.8%	1,864		2,205	-15.5%	-15.5%
	* FIT							5,068		1,279	296.2%		296.2%	43,255		44,146	-2.0%	-2.0%
	INSIGHT							1		64	-98.4%		-98.4%	63		1,353	-95.3%	-95.3%
	CROSSTOUR							5		777	-99.4%		-99.4%	725		7,227	-90.0%	-90.0%
	* CR-V							31,884		29,925	6.5%		6.5%	263,493		259,499	1.5%	1.5%
	HR-V							6,853		4,608	48.7%		48.7%	58,270		29,225	99.4%	99.4%
	ODYSSEY							8,954		9,924	-9.8%		-9.8%	94,835		98,834	-4.0%	-4.0%
	PILOT							9,206		10,238	-10.1%		-10.1%	90,999		98,980	-8.1%	-8.1%
	RIDGELINE							3,318		2	165,800.0%		165,800.0%	12,747		515	2,375.1%	2,375.1%
	***					Memo: Accord FHEV		1,160		854	35.8%		35.8%	2,880		10,111	-71.5%	-71.5%
						Memo: Accord PHEV		0		0	0.0%		0.0%	0		62	-100.0%	-100.0%
						Memo: Civic Hybrid		38		613	-93.8%		-93.8%	855		3,930	-78.2%	-78.2%
	Acura Division Total							12,813		14,704	-12.9%		-12.9%	119,727		132,019	-9.3%	-9.3%
	ILX							916		1,614	-43.2%		-43.2%	11,747		13,358	-12.1%	-12.1%
	NSX							38		0	0.0%		0.0%	83		0	0.0%	0.0%
	RLX / RL							102		174	-41.4%		-41.4%	1,053		1,774	-40.6%	-40.6%
	TL							0		1	-100.0%		-100.0%	0		86	-100.0%	-100.0%
	TLX							2,908		4,753	-38.8%		-38.8%	28,540		34,808	-18.0%	-18.0%
	TSX							0		1	-100.0%		-100.0%	4		32	-87.5%	-87.5%
	MDX							4,930		4,313	14.3%		14.3%	39,578		43,457	-8.9%	-8.9%
	RDX							3,919		3,848	1.8%		1.8%	38,722		38,502	0.6%	0.6%
	ZDX							0		0	0.0%		0.0%	0		2	-100.0%	-100.0%
	***					Memo: ILX Hybrid		0		2	-100.0%		-100.0%	1		22	-95.5%	-95.5%
						Memo: RLX Hybrid		24		26	-7.7%		-7.7%	158		207	-23.7%	-23.7%
						Memo: TSX Wagon		0		0	0.0%		0.0%	0		2	-100.0%	-100.0%
	Selling Days							25		25				229		229
	**** Hybrid							1,426		1,869	-23.7%		-23.7%	5,904		17,890	-67.0%	-67.0%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

[A Horse With No Name]

Wow, numbers for Acura are off big time, especially in the sedans.