Rolls-Royce News: Rolls-Royce Asks That You Don't Call the Upcoming Cullinan An SUV

[William Maley]

Like every other luxury automaker, Rolls-Royce is working on an SUV. But they will not be calling it an SUV.

“Project Cullinan? We call it a high-sided vehicle. SUV is not necessarily the right thing to call it because it’s not necessarily sports, it’s not necessarily utility,” said Andrew Boyle, Rolls-Royce's global product communications manager to Motoring.

“A number of other brands are entering into this area as well, with their own interpretations of what a luxury SUV should be. You’ll have to wait to see what we decide it should be, but I think you’ll find that it’ll be a different interpretation to what’s available today.”

Some believe the Cullinan will be high-riding wagon (think really fancy Subaru Outback), which might explain why Rolls is hesitant to use SUV.

What we do know is that Project Cillinan will arrive with the next-generation Phantom in 2018.

Source: Motoring.com.au

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[G. David Felt]

And Yet no one will call them high-sided, we will just say overpriced ultra luxury SUV or a station wagon on steriods!  

[smk4565]

Heritage High Roof perhaps?

Buyers love it regardless of what they call it.  I am sure there are people that don't want to take the Phantom Drophead out to inspect the oil fields, this all wheel drive tall vehicle will pit their concerns at ease.

[Drew Dowdell]

It's a wagon... just like all the others.