August 2016: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports August 2016 Sales

• BMW brand sales decrease 8.0 percent
• MINI brand sales decrease 2.7 percent

Woodcliff Lake, NJ – September 1, 2016… Sales of BMW brand vehicles decreased 8.0 percent in August for a total of 25,531 compared to 27,755 vehicles sold in August, 2015.  Year-to-date, the BMW brand is down 8.3 percent in the U.S. on sales of 204,744 vehicles compared to 223,348 sold in the first eight months of 2015.
 
Notable vehicle sales in August include the BMW 7 Series which increased to 1,230 cars, the BMW X3 which increased to 4,668 vehicles, and the BMW X5 which increased to 4,121 vehicles.
 
“The clear trend toward Sports Activity Vehicles took a good-sized leap forward in August, as our U.S. plant again increased production and availability of the always popular BMW X3 and X5 pushing total X model sales to 44% of BMW retail in the U.S. in August,” said Ludwig Willisch, President and CEO, BMW of North America. “With the production increase, I fully expect the key SAV numbers to remain strong in the U.S. through the end of the year.”
 
BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,500 vehicles, a decrease of 7.2 percent from the 32,864 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 9.2 percent on sales of 239,631 vehicles in the first eight months of 2016 compared to 263,908 in the same period in 2015. 
 
MINI Brand Sales
For August, MINI USA reported 4,969 automobiles sold, a decrease of 2.7 percent from the 5,109 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 34,887 automobiles sold, a decrease of 14.0 percent from 40,560 automobiles sold in the first eight months of 2015.