August 2016: American Honda Motor Co., Inc.

[William Maley]

Trucks and Compacts Star as American Honda Reports August Sales

Sep 1, 2016 - TORRANCE, Calif.

• American Honda and Honda Division trucks have best August sales ever
• Honda CR-V sets 2nd consecutive all-time sales record
• Honda core models—Civic, Accord and CR-V—each top more than 30,000 sales
• Honda's smallest vehicles—Fit and HR-V—post largest gains for the brand
• Refreshed Acura MDX posts 8.1 percent gain to push Acura trucks up 2.5 percent in August

American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.

Honda
Honda Division's August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand's best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda's compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.      

• Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units
• CR-V climbed 5 percent on sales of 36,517 for a 2nd consecutive all-time record
• HR-V sales jumped 66 percent on sales of 7,580 vehicles
• Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales)

"Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product," said Jeff Conrad, senior vice president and general manager of the Honda Division. "As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers."

Acura
With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.

• MDX sales increased 8.1 percent in August on sales of 5,131 units
• Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
• The new NSX posted 22 sales in August as production continues to ramp up in Acura's new NSX global production facility

"It's great to see Acura's Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction," said Jon Ikeda, vice president and general manager of the Acura division. "Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand."

American Honda Vehicle Sales for August 2016
				Month-to-Date				Year-to-Date
				August 2016	August 2015	DSR** % Change	MoM % Change	August 2016	August 2015	DSR** % Change	YoY % Change
	American Honda Total			149,571	155,491	-3.8%	-3.8%	1,094,725	1,054,816	3.8%	3.8%
	Total Car Sales			73,431	82,483	-11.0%	-11.0%	564,425	542,210	4.1%	4.1%
	Total Truck Sales			76,140	73,008	4.3%	4.3%	530,300	512,606	3.5%	3.5%
	Honda Total Car Sales			68,523	76,281	-10.2%	-10.2%	526,962	498,695	5.7%	5.7%
	Honda Total Truck Sales			66,802	63,897	4.5%	4.5%	460,849	438,806	5.0%	5.0%
	Acura Total Car Sales			4,908	6,202	-20.9%	-20.9%	37,463	43,515	-13.9%	-13.9%
	Acura Total Truck Sales			9,338	9,111	2.5%	2.5%	69,451	73,800	-5.9%	-5.9%
	Total Domestic Car Sales			67,054	81,873	-18.1%	-18.1%	524,739	537,277	-2.3%	-2.3%
		Honda Division		62,265	75,859	-17.9%	-17.9%	488,231	495,393	-1.4%	-1.4%
		Acura Division		4,789	6,014	-20.4%	-20.4%	36,508	41,884	-12.8%	-12.8%
	Total Domestic Truck Sales			76,140	73,008	4.3%	4.3%	530,300	512,601	3.5%	3.5%
		Honda Division		66,802	63,897	4.5%	4.5%	460,849	438,801	5.0%	5.0%
		Acura Division		9,338	9,111	2.5%	2.5%	69,451	73,800	-5.9%	-5.9%
	Total Import Car Sales			6,377	610	945.4%	945.4%	39,686	4,933	704.5%	704.5%
		Honda Division		6,258	422	1,382.9%	1,382.9%	38,731	3,302	1,073.0%	1,073.0%
		Acura Division		119	188	-36.7%	-36.7%	955	1,631	-41.4%	-41.4%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		Honda Division		0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total				135,325	140,178	-3.5%	-3.5%	987,811	937,501	5.4%	5.4%
		* ACCORD		30,115	40,931	-26.4%	-26.4%	231,415	231,173	0.1%	0.1%
		* CIVIC		32,807	32,031	2.4%	2.4%	255,599	221,471	15.4%	15.4%
		CR-Z		222	333	-33.3%	-33.3%	1,699	1,895	-10.3%	-10.3%
		* FIT		5,370	2,901	85.1%	85.1%	38,187	42,867	-10.9%	-10.9%
		INSIGHT		9	85	-89.4%	-89.4%	62	1,289	-95.2%	-95.2%
		CROSSTOUR		7	930	-99.2%	-99.2%	720	6,450	-88.8%	-88.8%
		* CR-V		36,517	34,771	5.0%	5.0%	231,609	229,574	0.9%	0.9%
		HR-V		7,580	4,567	66.0%	66.0%	51,417	24,617	108.9%	108.9%
		ODYSSEY		9,992	13,423	-25.6%	-25.6%	85,881	88,910	-3.4%	-3.4%
		PILOT		9,269	10,202	-9.1%	-9.1%	81,793	88,742	-7.8%	-7.8%
		RIDGELINE		3,437	4	85,825.0%	85,825.0%	9,429	513	1,738.0%	1,738.0%
		***	Memo: Accord FHEV	890	1,369	-35.0%	-35.0%	1,720	9,257	-81.4%	-81.4%
			Memo: Accord PHEV	0	2	-100.0%	-100.0%	0	62	-100.0%	-100.0%
			Memo: Civic Hybrid	50	590	-91.5%	-91.5%	817	3,317	-75.4%	-75.4%
	Acura Division Total			14,246	15,313	-7.0%	-7.0%	106,914	117,315	-8.9%	-8.9%
		ILX		1,172	1,660	-29.4%	-29.4%	10,831	11,744	-7.8%	-7.8%
		NSX		22	0	0.0%	0.0%	45	0	0.0%	0.0%
		RLX / RL		118	187	-36.9%	-36.9%	951	1,600	-40.6%	-40.6%
		TL		0	1	-100.0%	-100.0%	0	85	-100.0%	-100.0%
		TLX		3,595	4,353	-17.4%	-17.4%	25,632	30,055	-14.7%	-14.7%
		TSX		1	1	0.0%	0.0%	4	31	-87.1%	-87.1%
		MDX		5,131	4,747	8.1%	8.1%	34,648	39,144	-11.5%	-11.5%
		RDX		4,207	4,364	-3.6%	-3.6%	34,803	34,654	0.4%	0.4%
		ZDX		0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
		***	Memo: ILX Hybrid	0	1	-100.0%	-100.0%	1	20	-95.0%	-95.0%
			Memo: RLX Hybrid	19	34	-44.1%	-44.1%	134	181	-26.0%	-26.0%
			Memo: TSX Wagon	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%
	Selling Days			26	26			204	204
	**** Hybrid			1,212	2,414	-49.8%	-49.8%	4,478	16,021	-72.0%	-72.0%

 

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX