August 2016: Audi of America

[William Maley]

Audi continues record U.S. sales streak for 68th consecutive month

September 01, 2016 | HERNDON, Virginia

• Second-best sales month in Audi of America history
• Q3 sets third consecutive sales record with 88 percent increase
• Strong demand for A4 sedan in tightening car market

Audi’s August sales increased 2.5 percent to 19,264 vehicles, the brand’s 68th straight monthly sales record in the U.S.

Audi achieved its best-ever August, as well as the second-best sales month, in the brand’s U.S. history. The previous August record was set in 2015 with sales of 18,794 vehicles. Year-to-date sales have risen 3.5 percent to 134,562 vehicles sold. August 2016 sales are second only to December 2015.

Demand for Audi SUVs bolstered August sales with a 9.1 percent increase over last August and a 20 percent increase year-to-date. The Q3 posted its third consecutive sales record with 2,238 vehicles sold for the month, an 88 percent increase over August 2015. Sales of the Q7 rose 16 percent from last August to 2,347 vehicles, with an increase of 56 percent year-to-date.

Amid lagging consumer demand for cars, the A4 sedan posted a 17 percent increase to 2,965 vehicles for the month and a 12 percent increase year-to-date. The A3 model line posted 3,032 sales for August, including 346 deliveries of the A3 Sportback e-tron. The plug-in hybrid has recorded sales of 2,637 vehicles year-to-date.

“August marks the end of a successful summer selling season with key models such as the Q3 drawing more customers to the brand,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are certain that our momentum will result in sustained growth this year.”

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Aug '16 Actual	Aug '15 Actual	Yr/Yr % change	Aug '16 YTD  Actual	Aug '15 YTD Actual	Yr/Yr % change
A3	3,032	3,188	-4.9%	22,654	24,260	-6.6%
A4	2,965	2,541	16.7%	20,496	18,306	12.0%
A5	848	1,043	-18.7%	5,926	8,867	-33.2%
A6	1,960	2,022	-3.1%	12,110	15,359	-21.2%
A7	574	757	-24.2%	4,047	4,882	-17.1%
A8	348	441	-21.1%	2,616	3,376	-22.5%
allroad	156	202	-22.8%	1,124	1,742	-35.5%
Q5	4,419	5,051	-12.5%	31,238	31,417	-0.6%
Q7	2,347	2,016	16.4%	19,410	12,480	55.5%
Q3	2,238	1,189	88.2%	12,525	8,602	45.6%
R8	96	35	174.3%	446	439	1.6%
TT	281	309	-9.1%	1,970	333	491.6%
Total Audi Sales	19,264	18,794	2.5%	134,562	130,063	3.5%
Total CPO Sales	3,868	4,441	-12.9%	30,998	32,844	-5.6%