August 2016: FCA US LLC

[William Maley]

FCA US Reports August 2016 U.S. Sales Increased 3 Percent

• Jeep® brand posts 12 percent sales increase in August compared with same month a year ago
• Five Jeep brand models up in August, led by 41 percent increase in Jeep Cherokee sales
• Dodge brand up 5 percent; six Dodge brand vehicles log year-over-year sales gains in August
• Ram Truck brand up 2 percent; Ram ProMaster and Ram ProMaster City vans each post double-digit percentage sales gains

September 1, 2016 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 196,756 units, a 3 percent increase compared with sales in August 2015 (190,887 units).
 
FCA US retail sales were 150,153 units in August, while fleet sales were 46,603 units. Retail sales represented 76 percent of total sales, while fleet sales were 24 percent.
 
The Jeep®, Dodge and Ram Truck brands each posted year-over-year sales gains in August, led by the Jeep brand’s 12 percent increase. Five of the six Jeep brand vehicles recorded sales increases in August, with the Jeep Cherokee turning in the largest percentage year-over-year gain.
 
The Dodge brand delivered higher year-over-year sales as the Dodge Charger, Dodge Challenger, Dodge Journey, Dodge Grand Caravan, Dodge Durango and Dodge Viper all recorded sales gains in August, helping to propel the brand to a 5 percent increase. Likewise, the Ram Truck brand was up with the Ram ProMaster and Ram ProMaster City vans each recording year-over-year sales increases for the month.
 
Jeep Brand
Jeep brand sales were up 12 percent in August compared with the same month a year ago. The Jeep Cherokee – the most capable mid-size SUV – posted a 41 percent sales gain, the largest percentage increase of any Jeep brand model in August. The Jeep Grand Cherokee, Jeep Patriot and Jeep Compass all turned in double-digit percentage increases for the month.
 
Dodge Brand
Dodge brand sales were up 5 percent in August compared with the same month a year ago, as Dodge cars and trucks had a strong sales month. The Dodge Charger and Dodge Challenger each posted year-over-year sales gains in August. Charger sales were up 24 percent, while the Challenger turned in a 5 percent sales gain in August. Sales of the Dodge Durango full-size SUV, the Dodge Grand Caravan minivan, the Dodge Journey crossover and the Dodge Viper were all up in August as well. The Dodge brand last month used the famed Woodward Dream Cruise to debut its new 2017 Challenger T/A and Charger Daytona – two performance-upgraded models infused with heritage style. Production for both models will begin this fall with Charger Daytona models available for order in September, followed by Challenger T/A models this October.
 
Ram Truck Brand
Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 2 percent in August versus the same month a year ago. Both the ProMaster and ProMaster City vans turned in double-digit percentage sales gains in August, led by the ProMaster City’s 32 percent increase. The ProMaster City – America’s most efficient work van – is the newest addition to the brand’s commercial vehicle lineup and contributes to the expanding, purpose-built van segment with a number of best-in-class, functional elements tied directly to commercial customer demand. Sales of the Ram pickup truck were flat in August.
 
FIAT Brand
FIAT brand sales, which include the Fiat 500, Fiat 500L, Fiat 500X and Fiat 124 Spider, were down 21 percent in August. In its second month on sale, the all-new 2017 Fiat 124 Spider logged 460 sales in August. Last sold in the U.S. in 1985, the 124 Spider brings classic Italian styling and proven performance to a new generation of buyers. The all-new 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic design.

Chrysler Brand
Chrysler brand sales were down 22 percent in August compared with the same month a year ago. Sales of the Chrysler 300 full-size sedan were up 22 percent compared with the same month a year ago. The all-new Chrysler Pacifica logged 7,459 in sales in August. The Pacifica reinvents the minivan segment with its unprecedented level of functionality, versatility and technology. With nearly 40 innovations not offered by any others in its class, the Pacifica is the new benchmark in the segment that Chrysler invented more than 30 years ago.

FCA US LLC Sales Summary August 2016
Reflects Restated Sales
	Month Sales		Vol %	CYTD Sales		Vol %
Model	Curr Yr	Pr Yr	Change	Curr Yr	Pr Yr	Change
Compass	8,867	6,891	29%	69,462	40,418	72%
Patriot	11,789	10,690	10%	86,632	80,328	8%
Wrangler	15,290	18,264	-16%	135,338	139,536	-3%
Cherokee	23,932	17,014	41%	142,498	139,582	2%
Grand Cherokee	18,409	16,477	12%	134,135	125,653	7%
Renegade	8,181	7,941	3%	71,328	27,861	156%
JEEP BRAND	86,468	77,277	12%	639,393	553,378	16%
200	4,210	12,538	-66%	45,983	128,673	-64%
300	5,275	4,339	22%	39,291	33,069	19%
Town & Country	1,809	7,255	-75%	56,607	53,469	6%
Pacifica	7,459	0	New	26,893	0	New
CHRYSLER BRAND	18,753	24,132	-22%	168,774	215,211	-22%
Dart	2,898	6,343	-54%	34,540	61,102	-43%
Avenger	0	45	-100%	0	1,197	-100%
Charger	8,614	6,964	24%	67,402	67,802	-1%
Challenger	5,262	5,014	5%	45,489	47,346	-4%
Viper	58	37	57%	406	456	-11%
Journey	11,732	8,351	40%	66,415	70,359	-6%
Caravan	10,572	10,330	2%	93,349	56,218	66%
Durango	5,204	5,111	2%	49,059	41,416	18%
DODGE  BRAND	44,340	42,195	5%	356,660	345,896	3%
Ram P/U	40,202	40,341	0%	308,970	295,243	5%
Cargo Van	0	29	-100%	21	2,144	-99%
ProMaster Van	3,234	2,587	25%	23,206	16,812	38%
ProMaster City	990	752	32%	11,832	4,434	167%
RAM BRAND	44,426	43,709	2%	344,029	318,633	8%
Alfa 4C	37	97	-62%	376	451	-17%
ALFA BRAND	37	97	-62%	376	451	-17%
500	1,243	2,102	-41%	10,095	17,982	-44%
500L	131	314	-58%	2,687	6,334	-58%
500X	898	1,061	-15%	8,348	2,279	266%
Spider	460	0	New	885	0	New
FIAT BRAND	2,732	3,477	-21%	22,015	26,595	-17%
TOTAL FCA US LLC	196,756	190,887	3%	1,531,247	1,460,164	5%
Total Car & MPV	48,028	55,378	-13%	424,003	474,099	-11%
Total UV's	104,302	91,800	14%	763,215	667,432	14%
Total Truck & LCV	44,426	43,709	2%	344,029	318,633	8%

[G. David Felt]

So wonder how much of this was made up before reports come out about presales and the need to roll the sales back.