Lincoln Places 1st in Customer Satisfaction

[FordCosworth]

Over the past few years, car owners have become increasingly dissatisfied with their vehicles. But a new study from the American Customer Satisfaction Index suggests that for most automakers, consumer sentiment has made a turn for the better. 

ACSI's 2016 Automobile Report polled 3,776 auto customers, asking them to evaluate their experiences with a wide range of car brands, using a scale of 0 (not at all satisfied) to 100 (over the moon). Most of the questions consumers were asked had to do with a car's design or performance--how it looked on the inside and outside, how it handled on the road, and so on. However, there were a couple of questions that related more directly to the buying experience, like how easy the automaker's website was to navigate and how pleased respondents were with their warranties.

 

American Customer Satisfaction Index

[Drew Dowdell]

Cool for Lincoln....

Somehow I'm surprised yet also not surprised at Acura's placing.... 

[G. David Felt]

Very interesting, surprised by some of the GM divisions ratings, but more surprised by how well GMC has done.

[FordCosworth]

Fun Fact:

FoMoCo outpaced its domestic competition by receiving a satisfaction score of 84. GM received a satisfaction score of 81 and FCA received a 78