June 2016: Mercedes-Benz USA

[William Maley]

Mercedes-Benz USA Reports Best-Ever June Sales Of 28,473, Up 1.5%

 

ATLANTA, July 1, 2016 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported June sales of 28,473 vehicles, which closes out the second-quarter at 162,777 year-to-date. Mercedes-Benz Vans also reported best-ever June sales with 3,085 units, and smart reported 407 units, bringing MBUSA grand total to 31,965 vehicles for the month, up 2.3% from last year.

 

"A major highpoint for June was the launch of the new E-Class," said Dietmar Exler, president and CEO of MBUSA. "This, along with the launch of several dream cars, will position us for a strong third quarter."

 

Mercedes-Benz volume leaders in June included the C-Class, GLE and E-Class (including the CLS) model lines. The C-Class took the lead at 6,867, followed by the GLE at 4,515. The new E-Class, which went on sale the last week of June, rounded out the top three with 4,292 units sold.

 

Mercedes-AMG high-performance models sold 1,597 units in June, up 56.4% from last year (1,021), with a total of 10,945 units sold year-to-date (up 81%).

 

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 9,646 vehicles in June, an increase of 10.9% from last year (8,700). On a year-to-date basis, MBCPO sold 60,346 vehicles, an increase of 2.5%.

 

MERCEDES-BENZ USA  Sales -- June 2016
Mercedes-Benz Passenger Vehicles	Jun-16	Jun-15	Monthly %	YTD 2016	YTD 2015	Yearly %
B-CLASS	44	242	-81.8%	310	1,172	-73.5%
CLA	2,296	2,391	-4.0%	13,611	16,103	-15.5%
C-CLASS	6,867	8,316	-17.4%	37,305	43,337	-13.9%
E-CLASS/CLS	4,292	4,055	5.8%	22,458	25,053	-10.4%
S-CLASS	1,487	1,593	-6.7%	8,493	10,632	-20.1%
SLK	168	421	-60.1%	1,737	2,080	-16.5%
SL	191	303	-37.0%	1,798	2,201	-18.3%
AMG GT	79	106	-	678	607	-
*SLS AMG	-	4	-	1	27	-
GLA	1,750	2,177	-19.6%	12,815	12,313	4.1%
GLC/GLK	3,771	2,549	47.9%	23,391	13,835	69.1%
GLE/M-CLASS	4,515	3,541	27.5%	25,186	22,960	9.7%
GLS/GL	2,651	2,086	27.1%	12,880	12,938	-0.4%
G-CLASS	362	260	39.2%	2,114	1,708	23.8%
TOTAL	28,473	28,044	1.5%	162,777	164,966	-1.3%
Vans1	3,085	2,442	26.3%	15,762	13,534	16.5%
smart	407	774	-47.4%	2,593	3,624	-28.4%
MBUSA Combined Total	Jun-16	Jun-15	Monthly %	YTD 2016	YTD 2015	Yearly %
GRAND TOTAL	31,965	31,260	2.3%	181,132	182,124	-0.5%
1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively. *out of production

 

[balthazar]

Car lines are continuing to crash, HARD. Wonder how much if it is- too many too-similar named AND looking sedans?

[Suaviloquent]

Vans is solely responsible for the positive increase in sales.

[smk4565]

Car lines are continuing to crash, HARD. Wonder how much if it is- too many too-similar named AND looking sedans?

Car sales every where are dropping, and the E-class was up.  This was their best June sales ever, compared to June 2015 which was a record setting month for them. 

 

No one mentioned that all 4 SUVs were up 27% or better.  People want crossovers/SUVs, and Mercedes has lots of them to offer.  Lexus is asleep at the switch with hopelessly dated GX and LX, Cadillac and Acura only have 2 each, Audi has 2 tiny ones and a Q7 that isn't mid-size or full size.

[Suaviloquent]

You're right, didn't see that one.

 

Well then. For Caddy and American luxury, it's still them bleeding. In order for them to truly win, they have together - Cadillac, Lincoln and some of the more expensive Buick models have to outsell the rest. Which they still don't.

 

So...as a Caddy fan, I have to wonder. Mercedes can afford  lose yet still more sedan sales, yet they still beat Cadillac, because it's not like Cadillac sales are snatching some that many people leaking away from import premium sedan market.

[balthazar]

Uhhhhh, sales is not the measure of success in the luxury tier. Well, except to the accountants...

[Suaviloquent]

Yeah, but for the home market?

 

In Germany and Japan, there is no resolution. The American luxury brands outselling the domestics? NEVER

 

So the best hope is to own the home market. Now collectively, the big 2 and the FCA brands are still something. But Luxury should be a shoe-in - but they get thrashed. Some of it is perceptions. North America has so many different kinds of folk, instead of more homogeneous demographics in European nations....So we have already a culture willing to import cars and other goods just because we import people from all backgrounds. 

 

And Caddy and if Lincoln gets surges with the new investment, and first stab at the future RWD capable platform soon and if Buick moves further up, they all need to court those snobs who can't be courted to achieve that.