May 2016: Kia Motors America

[William Maley]

Kia Motors America Announces Record May Sales

• Double Digit Gains for Kia’s Crossovers Includes All-Time High for the Sportage Compact CUV;


• Year-to-Date Sales Up 3.5 Percent

IRVINE, Calif., June 1, 2016 – Kia Motors America (KMA) today announced best-ever May sales of 62,926 units. The brand’s fourth monthly sales record within the first five months of the year was highlighted by double digit increases for the Sportage and Sorento CUVs, including the highest single month total for the Sportage in company history.

 

“Our popular ‘Summer’s On Us’ sales event generated significant showroom traffic, and we reached new heights in May despite two fewer selling days this year and an overall slowing of sales seen throughout the industry,” said Michael Sprague, chief operating officer and EVP, KMA. “With the all-new Sportage attracting more customers than ever before, and the return of our music-loving hamsters in a new campaign for the Soul, we are confident customers will continue to discover all that the ‘New Kia’ has to offer.”

 

	MONTH OF MAY		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	2,241	3,615	10,130	12,415
Forte	9,910	8,584	43,572	35,275
Optima	10,895	16,349	51,887	66,478
Cadenza	468	526	2,553	2,930
K900	54	133	377	542
Sportage	8,568	4,487	33,680	20,405
Sorento	11,914	10,743	46,960	47,454
Sedona	5,170	4,110	18,297	15,174
Soul	13,706	13,886	58,299	56,142
Total	62,926	62,433	265,755	256,815

 

[G. David Felt]

Another further proof that the market is moving to CUVs and leaving cars. Flip Flop There goes the lollypop.