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Volvo is in the midsts of overhauling their lineup with the 90 Series nearing completion, and attention being turned towards the 40 and 60 Series. As Car and Driver notes during the press introduction of the 40 Series concepts, a video was shown demonstrating the flexibility of the CMA platform. Various body styles such as convertible were shown.

 

This got Car and Driver thinking, was Volvo considering adding more variants down the line on the CMA platform? Peter Mertens, Volvo’s head of research and development said CMA could sit underneath a coupe or convertible. But right now, Mertens said Volvo is focused on their core models for this and the SPA platform.

 

At the moment, Volvo's overhaul will be running till 2020. After that, Mertens said there would be the possibility of adding “emotional products” such as a convertible, a coupe, or even a coupe/SUV thing (PLEASE NO VOLVO, NO! -WM).

 

Source: Car and Driver


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Posted

Chinese owned Volvo wants to be seen as the MB of the world. Their focus on not waisting money but also driving to profitability new models will have them replace their core first and then add performance and other niche products like a potential convertible. Will be interesting to watch and see what Volvo becomes over the next 5 years.

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