April 2016: Mitsubishi Motors North America, Inc.

[William Maley]

Mitsubishi's CUVs Lead The Sales Charge In April

• Outlander Sport and Outlander combined for sales of 5,343
• Mirage gains 37.2 percent over previous April with 3,302 sales reported
• Overall sales for the month report an increase of 17.7 percent over April of 2015

Mitsubishi Motors North America, Inc. (MMNA) today reported April 2016 sales of 9,674 up 17.7 percent from April of last year and is the best April sales since 2007. The Mitsubishi Outlander and Outlander Sport CUVs once again posted strong sales numbers with combined sales of 5,343 up 36 percent over April 2015. Outlander sales of 2,729 are up 118 percent over the previous April.

 

Mirage continued to post solid sales numbers again in April with total sales of 3,302 up 37.2 percent over the same period last year. Mirage was the volume sales leader for the month.

 

"Coming off the heels of a strong first quarter for the brand, the first month of the second quarter continued the momentum with April sales that we haven't seen since 2007," stated Don Swearingen, Chief Operating Officer, MMNA. "Our CUVs continue to be the sales workhorse for the lineup while the subcompact Mirage demonstrates the need for affordable, reliable, and economical, transportation."

 

April		YTD
	2016	2015	2016	2015
i‐MiEV	6	16	14	31
Mirage	3302	2407	9534	8463
Lancer	1023	1865	6477	7904
Outlander Sport	2614	2674	10312	10561
Outlander	2729	1254	8549	5047
Total	9674	8216	34866	32006

 

[ccap41]

I'm genuinely surprised that there have been 34866 people buying Mitsubishi cars in the US.