April 2016: Kia Motors America

[William Maley]

Kia Motors America Reports Best-Ever April Sales

• Surges in Compact Car and CUV Demand Push Year-to-Date Sales Up 4.3 Percent

IRVINE, Calif., May 3, 2016 – Fresh off the best first quarter in company history, Kia Motors America’s (KMA) upward trajectory continued with all-time high April sales of 56,508 units, up 6.1 percent over the same period last year.  With the all-new 2017 Sportage in showrooms, sales of the compact CUV jumped 78.9 percent year-over-year while the April tally for the Forte family of compact cars increased 35.6 percent.

 

“Economic indicators remained positive, powering Kia to one of the strongest performances in company history,” said Michael Sprague, chief operating officer and EVP, KMA. “As a recognized leader in design, quality and technology, our call to consumers to ‘Discover the New Kia’ is paying off as dealers report an influx of customers who are considering Kia for the first time.”

	MONTH OF APRIL		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	2,523	2,802	7,889	8,800
Forte	9,740	7,183	33,662	26,691
Optima	11,224	13,666	40,992	50,129
Cadenza	533	598	2,085	2,404
K900	77	140	323	409
Sportage	7,645	4,273	25,112	15,918
Sorento	10,353	9,808	35,046	36,711
Sedona	2,896	3,394	13,127	11,064
Soul	11,517	11,418	44,593	42,256
Total	56,508	53,282	202,829	194,382