April 2016: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports April 2016 Sales

• BMW brand sales decrease 7.4 percent


• MINI brand sales decrease 12.4 percent

Woodcliff Lake, NJ – May 3, 2016… Sales of BMW brand vehicles decreased 7.4 percent in April for a total of 24,951 compared to 26,952 vehicles sold in April, 2015.  Year-to-date, BMW brand is down 9.4 percent on sales of 95,564 compared to 105,444 sold in the first four months of 2015.

 

Notable vehicle sales include the BMW 2 Series which increased by 76.4 percent, the BMW X1 which increased 63.3 percent, and the BMW X6 which increased by 16.5 percent.

 

“April is always a volatile month for BMW with model changeover taking place in some of our very popular X models, and the improving consumer confidence that typically follows the arrival of Spring still developing,” said Ludwig Willisch, President and CEO, BMW of North America. “The numbers for the BMW 2 Series and the BMW X1 show the very strong following our smaller vehicles continue achieving and I expect our high demand X models to show gains as availability improves in months ahead.”

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 29,747 vehicles, a decrease of 8.3 percent from the 32,428 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 10.1 percent on sales of 111,199 in the first four months of 2016 compared to 123,697 in the same period in 2015. 

 

MINI Brand Sales

For April, MINI USA reported 4,796 automobiles sold, a decrease of 12.4 percent from the 5,476 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 15,635 automobiles sold, a decrease of 14.3 percent from 18,253 automobiles sold in the first four months of 2015.

 

[balthazar]

15% slide YTD in car sales? 10% down overall… Whew- what's BMW going to do to address this??
Catastrophic in some folk's opinion.

[smk4565]

Their crossovers had a bad month, that is sort of surprising since crossovers are hot.  The 5-series is their oldest product and it was up and had a good month with over 4,000.  3-series got clobbered, but C-class and ATS and Lexus IS were down too.  So maybe those buyers are going to crossovers.

[balthazar]

5-series was only up a couple hundred units and besides "that's just a snapshot". It's down 13% over the last 4 months- the bottom is dropping out from under the 5.

[smk4565]

Still the 5 is the oldest BMW in the line and it outsells CTS, CT6 and XTS combined.  It outsells the A6 and Lexus GS350 and Infiniti Q70 combined.  I don't think BMW is worried too much about the 5-series.  All those other brands can only dream of hitting 4,000 sales in a month with a mid-size luxury sedan.

[balthazar]

fOr ThE oNe ThOuSaNdTh TiMe; WhO cArEs HoW mAnY cOpIeS a MoDeL sElLs!!!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!

 

The VERY LAST THING I do when considering a discretionary purchase is to consider the level of intangible approval of a bunch of people I will never speak to. 

 

It why I don't gravitate to, let's randomly say; Camaros.

 

Be yourself, be an individual, don't be a number!!

[G. David Felt]

^ Radical Bad Ass Pissed Looking Ride!

[balthazar]

Small wonder BMW 'slipped up' and stuck the X1 in with cars- it's keeping the cars sales percentages from being disastrous instead of just alarming.

 

Put the X1 properly in with the so-called light "trucks" and the car's loss percentage balloons to 22% !!