April 2016: Mazda North American Operations

[William Maley]

Mazda Reports Best April since 1995

• Record April for Mazda3 and Best April for MX-5 since 2009

IRVINE, Calif. (May 03, 2016) – Mazda North American Operations (MNAO) today reported April U.S. sales of 26,195 vehicles, representing an increase of 8.6 percent versus last year. Year-to-date sales through April are 90,838 vehicles.

 

Key April sales notes:

• Mazda achieved its best April since 1995 with 26,195 vehicles sold. This is an increase of 8.6 percent year-over-year (YOY).
• Mazda3 has achieved its best April performance ever with 10,722 vehicles sold, an increase of 33.9 percent YOY. This is the first time Mazda3 has ever had more than 10,000 vehicles sold in April.
• The all-new 2016 MX-5 had an outstanding first month of Spring with 1,086 vehicles sold. This number represents an increase of 182.8 percent YOY and the best April since 2009.
• SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. More than 96.0 percent of Mazdas sold in April were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) April sales of 3,392 vehicles, which is the same performance as last year.

 

		Month-To-Date							Year-To-Date
		April		April		%		% MTD	April		April		%		% YTD
		2016		2015		Change		DSR	2016		2015		Change		DSR
Mazda2		3		21		(85.7)%		(86.2)%	3		249		(98.%		(98.%
Mazda3		10,772		8,006		33.9%		29.0%	32,855		35,310		(7.0)%		(7.9)%
Mazda5		54		436		(87.6)%		(88.1)%	259		4,439		(94.2)%		(94.2)%
Mazda6		3,929		4,995		(21.3)%		(24.3)%	14,212		21,393		(33.6)%		(34.2)%
MX-5 Miata		1,086		384		182.8%		172.3%	3,495		1,765		98.0%		96.1%
CX-3		1,504		–		N/A		N/A	6,420		–		N/A		N/A
CX-5		8,826		8,960		(1.5%)		(5.1)%	32,433		33,252		(2.5)%		(3.4)%
CX-9		71		1,321		(94.6)%		(94.%	1,161		5,756		(79.%		(80.0)%
Total Vehicles
CARS		15,794		13,842		14.1%		9.9%	50,824		63,156		(19.5)%		(20.3)%
TRUCKS		10,401		10,281		1.2%		(2.6)%	40,014		39,009		2.6%		1.6%
TOTAL		26,195		24,123		8.6%		4.6%	90,838		102,165		2.6%		1.6%
Selling Days		27		26					102		101