April 2016: American Honda Motor Co.

[William Maley]

American Honda Sets New April Sales Record: Honda Division Posts Best Ever April Sales

 

May 3, 2016 - TORRANCE, Calif.

• American Honda sedan and light truck sales push April sales up 14.4 percent to new record
• Honda Division posts best ever April with strong car and truck sales
• Acura Division marks April increase on record sales of RDX

American Honda Motor Co., Inc. today reported a new April sales record of 148,829 Honda and Acura vehicles, an increase of 14.4 percent for the month. Year to date American Honda sales reached 506,532, up 9.2 percent. The Honda Division set a new monthly record with 132,623 units sold in April, an increase of 15.1 percent compared to April 2015 with year to date sales up 10.5 percent. Acura Division sales totaled 16,206, an increase of 9 percent in April with year to date sales reaching 54,081.

 

Honda

With strong and balanced demand across the lineup, Honda broke several records in April including posting best ever April sales results and setting a new light truck record. Honda cars also notched healthy gains with record sales of the all-new Civic along with strong Accord sales.

• Civic continues to dominate the compact car segment with sixth consecutive month-over-month sales increases, up 24.5 percent to a new April record of 35,331.
• Accord maintained strong demand as April sales totaled 31,526. The model experienced a 15.7 percent increase compared to April 2015 sales.
• Honda light truck sales set a new April record of 60,372 units. Odyssey minivan sales totaled 13,047 sales in April, an increase of 17.6 percent, while Pilot boasted sales of 11,370, despite tight inventories.

"The strong cadence of new Honda cars and light trucks coming to market is clearly resonating with customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the all-new Ridgeline truck coming to market this summer, we will add another segment to our lineup and further accelerate our strong sales momentum in 2016." 

 

Acura

Acura strengthened its position in the luxury vehicle segment as the brand experienced strong sedan and record light truck sales in April. The Acura light truck lineup posted its best April sales on record sales of the RDX luxury SUV. Acura sedans racked up sales of over 5,500 units on the strength of the ILX gateway sedan and TLX performance luxury sedan.

• The RDX continues to show month-over-month sales increases, leading all Acura models in April and setting a new all-time monthly sales record of 5,905 units, an increase of 48.7 percent in April.
• The ILX gateway sports sedan continues to catch the attention of Millennial buyers as April sales totaled 1,633 for the month. The ILX has captured a higher rate of under 35 year old buyers than any other vehicle in the entry-luxury sedan segment since 2010.

"Acura performance sedans and SUVs continue to gain momentum and market share in their segments," said Jon Ikeda, vice president and general manager of the Acura division. "Our lineup will further strengthen this summer when the restyled and reengineered MDX hits Acura dealerships."

 

	American Honda Vehicle Sales for April 2016
								Month-to-Date						Year-to-Date
								April 2016		April 2015	DSR** %  Change		MoM %  Change	April 2016		April 2015	DSR** %  Change	YoY %  Change
	American Honda Total							148,829		130,068	10.2%		14.4%	506,532		464,011	8.1%	9.2%
	Total Car Sales							77,819		68,491	9.4%		13.6%	267,919		237,085	11.9%	13.0%
	Total Truck Sales							71,010		61,577	11.0%		15.3%	238,613		226,926	4.1%	5.2%
	Honda						Total Car Sales	72,251		62,559	11.2%		15.5%	248,644		217,289	13.3%	14.4%
	Honda						Total Truck Sales	60,372		52,635	10.5%		14.7%	203,807		192,204	5.0%	6.0%
	Acura						Total Car Sales	5,568		5,932	-9.6%		-6.1%	19,275		19,796	-3.6%	-2.6%
	Acura						Total Truck Sales	10,638		8,942	14.6%		19.0%	34,806		34,722	-0.7%	0.2%
	Total Domestic Car Sales							72,508		67,882	2.9%		6.8%	251,485		234,555	6.2%	7.2%
					Honda Division			67,096		62,148	4.0%		8.0%	232,699		215,519	6.9%	8.0%
					Acura Division			5,412		5,734	-9.1%		-5.6%	18,786		19,036	-2.3%	-1.3%
	Total Domestic Truck Sales							71,010		61,577	11.0%		15.3%	238,613		226,921	4.1%	5.2%
					Honda Division			60,372		52,635	10.5%		14.7%	203,807		192,199	5.0%	6.0%
					Acura Division			10,638		8,942	14.6%		19.0%	34,806		34,722	-0.7%	0.2%
	Total Import Car Sales							5,311		609	739.8%		772.1%	16,434		2,530	543.2%	549.6%
					Honda Division			5,155		411	1,107.8%		1,154.3%	15,945		1,770	792.0%	800.8%
					Acura Division			156		198	-24.1%		-21.2%	489		760	-36.3%	-35.7%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
					Honda Division			0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
					Acura Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							132,623		115,194	10.9%		15.1%	452,451		409,493	9.4%	10.5%
			* ACCORD					31,526		27,251	11.4%		15.7%	108,599		95,896	12.1%	13.2%
			* CIVIC					35,331		28,380	19.9%		24.5%	122,634		95,102	27.7%	28.9%
			CR-Z					253		216	12.8%		17.1%	736		842	-13.4%	-12.6%
			* FIT					5,132		6,529	-24.3%		-21.4%	16,645		24,623	-33.1%	-32.4%
			INSIGHT					9		183	-95.3%		-95.1%	30		826	-96.4%	-96.4%
			CROSSTOUR					72		826	-91.6%		-91.3%	638		2,872	-78.0%	-77.8%
			* CR-V					28,913		29,452	-5.5%		-1.8%	100,101		102,579	-3.4%	-2.4%
			HR-V					6,969		0	0.0%		0.0%	22,484		0	0.0%	0.0%
			ODYSSEY					13,047		11,092	13.3%		17.6%	40,486		38,180	5.0%	6.0%
			PILOT					11,370		11,222	-2.4%		1.3%	40,096		48,103	-17.5%	-16.6%
			RIDGELINE					1		43	-97.8%		-97.7%	2		470	-99.6%	-99.6%
				***		Memo: Accord FHEV		29		1,118	-97.5%		-97.4%	219		3,703	-94.1%	-94.1%
						Memo: Accord PHEV		0		5	-100.0%		-100.0%	0		50	-100.0%	-100.0%
						Memo: Civic Hybrid		92		386	-77.0%		-76.2%	562		1,415	-60.7%	-60.3%
						Memo: Fit EV		0		0	0.0%		0.0%	0		1	-100.0%	-100.0%
	Acura Division Total							16,206		14,874	4.9%		9.0%	54,081		54,518	-1.8%	-0.8%
			ILX					1,633		1,631	-3.6%		0.1%	5,920		5,136	14.1%	15.3%
			RLX / RL					156		194	-22.6%		-19.6%	487		737	-34.6%	-33.9%
			TL					0		10	-100.0%		-100.0%	0		66	-100.0%	-100.0%
			TLX					3,779		4,093	-11.1%		-7.7%	12,866		13,834	-7.9%	-7.0%
			TSX					0		4	-100.0%		-100.0%	2		23	-91.4%	-91.3%
			MDX					4,733		4,970	-8.3%		-4.8%	16,689		19,407	-14.8%	-14.0%
			RDX					5,905		3,972	43.2%		48.7%	18,117		15,314	17.1%	18.3%
			ZDX					0		0	0.0%		0.0%	0		1	-100.0%	-100.0%
				***		Memo: ILX Hybrid		1		2	-51.9%		-50.0%	1		14	-92.9%	-92.9%
						Memo: RLX Hybrid		19		15	22.0%		26.7%	68		68	-1.0%	0.0%
						Memo: TSX Wagon		0		1	-100.0%		-100.0%	0		2	-100.0%	-100.0%
	Selling Days							27		26				102		101
	**** Hybrid							403		1,925	-79.8%		-79.1%	1,616		6,918	-76.9%	-76.6%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid