March 2016: Mazda North American Operations

[William Maley]

Mazda Reports March Sales

• 2016 Mazda MX-5 Miata Continues Hot Streak with Its Best March Since 2008

IRVINE, Calif. (April 1, 2016) – Mazda North American Operations (MNAO) today reported March U.S. sales of 23,396 vehicles, representing a decrease of 27.2 percent versus last year. Year-to-date sales through March are down 17.2 percent versus last year, with 64,643 vehicles sold.

 

Key March sales notes:

• The World Car of the Year-winning 2016 MX-5 continues to sell at a brisk pace with a 104.9-percent YOY increase and the best March for MX-5 since 2008.
• In its seventh full month of sales, Mazda CX-3 enjoyed its second-best sales month ever with 1,748 units sold.
• With class-leading EPA-estimated fuel economy and a starting MSRP of $31,520, the all-new.
• 2016 CX-9 three-row crossover SUV is set to go on sale early this summer. Inventory for outgoing 2015 CX-9 vehicles is nearly sold out across the U.S.
• Mazda reported Certified Pre-Owned (CPO) March sales of 3,523 vehicles, down 11 percent YOY.

Mazda Motor de Mexico (MMdM) reported March sales of 4,055 vehicles, down 8.0 percent versus last year. Year-to-date sales for MMdM are up 12.0 percent with 14,044 vehicles sold.

 

 

		Month-To-Date							Year-To-Date
		March		March		%		% MTD	March		March		%		% YTD
		2016		2015		Change		DSR	2016		2015		Change		DSR
Mazda2		–		36		(100.0)%		(100.0)%	–		228		(100.0)%		(100.0)%
Mazda3		7,307		10,534		(30.6)%		(35.%	22,133		27,304		(18.9)%		(18.9)%
Mazda5		75		1,063		(92.9)%		(93.5)%	205		4,003		(94.9)%		(94.9)%
Mazda6		4,094		7,568		(45.9)%		(49.9)%	10,283		16,398		(37.3)%		(37.3)%
MX-5 Miata		1,090		532		104.9%		89.7%	2,409		1,381		74.4%		74.4%
CX-3		1,748		–		N/A		N/A	4,916		–		N/A		N/A
CX-5		8,965		10,899		(17.7)%		(23.%	23,607		24,293		(2.%		(2.%
CX-9		117		1,489		(92.1)%		(92.7)%	1,090		4,435		(75.4)%		(75.4)%
Total Vehicles
CARS		12,566		19,733		(36.3)%		(41.0)%	35,030		49,314		(29.0)%		(29.0)%
TRUCKS		10,830		12,388		(12.6)%		(19.1)%	29,613		28,728		3.1%		3.1%
TOTAL		23,396		32,121		(27.2)%		(32.6)%	64,643		78,042		(17.2)%		(17.2)%
Selling Days		27		25					75		75

 

[frogger]

Brutal month for Mazda

[2QuickZ's]

I wish FCA and Mazda would just hook up already.  To me, they are about the only obvious partners of the traditional OEM's (meaning not Chinese).  The overlap would mostly be with Fiat in the A and B segments but otherwise I think they compliment each other nicely.  The 3 and 6 are well regarded cars that would make a nice Dart and 200.  A and B segment cars could come off a common platform designed by Mazda but with Italian styling for the Fiat variants.  I don't even necessarily think it needs to be a merger.  It could be something more along the lines of the Renault/Nissan or Hyundai/Kia alliances.  It seems like too good of a fit so it will probably never happen.

[Thed]

C'mon Mazda, you can rally back! They're selling the best cars that nobody buys, I swear. The recent C&D comparo win will hopefully boost some sales for the Mazda6. 

[loki]

supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

 

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

 

i think the worst thing about owning a mazda is the dealer network is sparse.

[Thed]

supposedly the CX-4 and new ('17s) mazda3 and 6 will debut in china later this month.

With the CX-9 not quite on the lots, this model would take a heavy hit.

The mazda 5 really needs to be updated or discontinued.

Is this pretty much the only MPV left, or does the ford connect/transit count?

i think the worst thing about owning a mazda is the dealer network is sparse.

I'd say that the Transit Connect is a competitor, though a superior one. I'm pretty sure the Mazda5 has already been discontinued, they're just selling what little they had left. It's a shame, as it was the only modern van that could be had with a manual transmission. Edited April 5, 2016 by Thed

[ccap41]

I genuinely feel bad for Mazda because they really are the best car that nobody's buying. Heck, I would have been in a CX-5 if the ones that were in my price range weren't the first gen with only the 155hp engine. I won't put myself in a 155hp cuv..no way. 

Yeah, the 5 isn't on their website as of now.