Scion News: What Will the Scion iA and iM Be Renamed To?

[William Maley]

We know that Scion will be heading to the great parking lot into the sky later this year. But we didn't know how Toyota is planning to rename Scion's models when the changeover happens.

 

Autoblog spoke with Scion spokeswoman Nancy Hubbell who said the iA would be renamed 'Yaris iA' and the iM to 'Corolla iM'. We know, not the most imaginative names. But there are reasons for this. Hubbel explained the iA is sold as the Yaris sedan in Canada and Mexico, so "that connection was already there." As for the Corolla iM, it is basically the Corolla wrapped in a hatchback.

 

As we reported last week, the FR-S will become the Toyota 86.

 

One model that won't be making the transition will be the tC. 2016 marks the final year of production of Scion's front-wheel drive coupe.

 

Source: Autoblog

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[daves87rs]

Boring.....but I still like the im....

[G. David Felt]

Does Toyota not already have auto's in this size catagory? Why not just kill em off?

[Guest Howie]

Does Toyota not already have auto's in this size catagory? Why not just kill em off?

No. Current Yaris is just hatchback (no sedan like iA) and Corolla is just sedan (no hatchback like iM).

Although the iM is a Corolla anyway, I'd question the association between the iA (Mazda2) and Yaris. Two very different beasts.

In any event, I think killing the brand, not the cars, was the wisest decision. There are still serious investments by Toyota/Mazda to recuperate on the iA.

The Corolla, like it or not, has some name equity and just goes on and on and on whatever.

[smk4565]

They have a Prius V, maybe they can call it Corolla V or Corolla hatch.   As for the iA, there is always the Tercel name plate.  

[ZL-1]

They have lots of Auris badges from here; they can just call the Auris its name: Auris

[G. David Felt]

Ugly little cracker jack boxs no matter how you view them.