February 2016: Toyota Motor Sales

[Drew Dowdell]

Toyota Motor Sales Reports 5.2 Percent February Increase

• TMS light trucks set new February record
• RAV4 charges ahead, marks best-ever February
• Lexus LX, RX, and NX see double-digit gains

TORRANCE, Calif. (March 1, 2016) – Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 189,852 vehicles, an increase of 5.2 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 5.2 percent on a daily selling rate (DSR) basis.
 
Toyota division February 2016 sales were up 5.8 percent on both a DSR and volume basis with sales of 166,618 units.
 
“Light trucks continue to drive strong demand in 2016,” said Bill Fay, group vice president and general manager for the Toyota division. “The Toyota division had back-to-back, best-ever light truck monthly records, supported by another best-ever month in February for RAV4.”
 
Lexus reported February 2016 sales of 23,234 units, an increase of 1.0 percent on a volume basis.
 
“As leaders in luxury crossover vehicles, it’s no surprise to us that our SUV lineup continues to propel our sales performance,” said Jeff Bracken, group vice president and general manager for the Lexus division. “It wasn’t just a good month for SUVs, however—IS, CT and RC have exceeded our sales expectations for the month of February, validating the appeal of these models to the next generation of luxury consumer.”
 
February 2016 Highlights:

• Combined TMS light truck sales of 96,086 units, up 11.2 percent
• RAV4 posts best-ever February with sales of 25,523 units; up more than 16 percent
• Highlander reports best-ever February sales with sales of 12,466 units
• 4Runner and Sienna up 32 and 5.5 percent respectively
• Tacoma up 14.5 percent with sales of 14,172 units
• NX up 39.1 percent
• RX up 10.8 percent with sales of 7,192 units
• LX up more than 81 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted sales volume
 

	2016	TOYOTA U.S. SALES SUMMARY February, 2016 -- CURRENT MONTH --   DSR %  VOL % 2015  CHG  CHG			-- CALENDAR YEAR TO DATE -- DSR % 2016  2015  CHG			VOL % CHG
TOTAL TOYOTA	187,954	180,467	4.1	4.1	349,237	349,661	4.0	-0.1
TOTAL TOYOTA DIV.	164,864	157,472	4.7	4.7	305,214	303,535	4.7	0.6
TOTAL LEXUS	23,090	22,995	0.4	0.4	44,023	46,126	-0.6	-4.6
YARIS	908	1,364	-33.4	-33.4	1,456	2,806	-45.9	-48.1
COROLLA	29,342	27,839	5.4	5.4	51,704	55,196	-2.4	-6.3
MIRAI	30	0	N/A	N/A	56	0	N/A	N/A
PRIUS	10,550	12,018	-12.2	-12.2	19,861	24,262	-14.7	-18.1
CAMRY	32,405	32,942	-1.6	-1.6	59,253	59,705	3.4	-0.8
AVALON	3,961	4,102	-3.4	-3.4	7,558	8,883	-11.4	-14.9
SCION FR-S	554	806	-31.3	-31.3	1,061	1,552	-28.8	-31.6
SCION iA	2,305	0	N/A	N/A	4,145	0	N/A	N/A
SCION iM	1,317	0	N/A	N/A	2,567	0	N/A	N/A
SCION iQ	1	90	-98.9	-98.9	3	167	-98.1	-98.2
SCION xD	1	122	-99.2	-99.2	4	342	-98.8	-98.8
SCION xB	787	1,469	-46.4	-46.4	1,569	2,897	-43.6	-45.8
SCION tC	917	1,377	-33.4	-33.4	1,632	2,596	-34.5	-37.1
TOTAL SCION	5,882	3,864	52.2	52.2	10,981	7,554	51.4	45.4
TOTAL TOYOTA DIV. CAR	83,078	82,129	1.2	1.2	150,869	158,406	-0.8	-4.8
CT	762	978	-22.1	-22.1	1,384	1,983	-27.3	-30.2
IS	2,961	3,383	-12.5	-12.5	5,139	6,758	-20.8	--24.0
RC	920	984	-6.5	-6.5	1,675	1,831	-4.7	-8.5
ES	3,826	4,192	-8.7	-8.7	7,226	8,272	--9.0	-12.6
GS	1,167	1,851	--37.0	--37.0	2,465	3,530	-27.3	-30.2
LS	374	506	-26.1	-26.1	771	1,172	-31.5	-34.2
LFA	2	1	100.0	100.0	3	3	4.2	0.0
TOTAL LEXUS CAR	10,012	11,895	-15.8	-15.8	18,663	23,549	-17.4	-20.7
TOTAL TOYOTA CAR	93,090	94,024	--1.0	--1.0	169,532	181,955	-2.9	-6.8
RAV4	25,523	21,943	16.3	16.3	47,077	41,767	17.4	12.7
FJ CRUISER	0	25	--100.0	--100.0	1	183	-99.4	-99.5
VENZA	124	2,272	-94.5	-94.5	308	4,377	-92.7	--93.0
HIGHLANDER	12,466	11,263	10.7	10.7	23,724	22,323	10.7	6.3
4RUNNER	8,476	6,420	32.0	32.0	15,972	13,365	24.5	19.5
SIENNA	11,541	10,935	5.5	5.5	22,533	19,868	18.1	13.4
SEQUOIA	954	856	11.4	11.4	1,806	1,760	6.9	2.6
LAND CRUISER	229	205	11.7	11.7	502	456	14.7	10.1
TOTAL TOYOTA DIV. SUV	47,772	42,984	11.1	11.1	89,390	84,231	10.5	6.1
TACOMA	14,172	12,372	14.5	14.5	26,889	23,781	17.8	13.1
TUNDRA	8,301	9,052	-8.3	-8.3	15,533	17,249	-6.2	-9.9
TOTAL TOYOTA DIV. PICKUP	22,473	21,424	4.9	4.9	42,422	41,030	7.7	3.4
TOTAL TOYOTA DIV. TRUCK	81,786	75,343	8.6	8.6	154,345	145,129	10.8	6.4
NX	3,709	2,666	39.1	39.1	6,842	5,478	30.1	24.9
RX	7,192	6,490	10.8	10.8	14,148	13,059	12.9	8.3
GX	1,650	1,653	-0.2	-0.2	3,258	3,456	-1.8	-5.7
LX	527	291	81.1	81.1	1,112	584	98.3	90.4
TOTAL LEXUS TRUCK	13,078	11,100	17.8	17.8	25,360	22,577	17.0	12.3
TOTAL TOYOTA TRUCK	94,864	86,443	9.7	9.7	179,705	167,706	11.6	7.2

 

 

[Suaviloquent]

Hey I always wonder....

 

The site always has the sales figure posts at the start/end of a new month for sales...but the other brands outside of American and European ones rarely get the click hits or number of comments.

 

....

[Drew Dowdell]

People around these parts don't get too excited about anything Toyota

[Cmicasa the Great]

People around these parts don't get too excited about anything Toyota

 

 

This. I can attest to the fact that the only reason I click on Toyota, Honda, Hyundai thread is a HOPE that they are going out of business, and the thread is about that. 

[ccap41]

Yeah I usually give it a glance but I don't care as much about the euros and asian makes and their specific models like I do the US brands. I check the overall sales in the one big thread for most everything else. 

 

I do like to check on the Tacoma though. I wish I could justify buying one but there is really no good reason for me to own one.. 

 

Edit: The only reason I clicked this time was I saw Casa posted in a Toyota thread and I wanted to see what he had to say about them lol. I love his hatred for everything non-US. 

Edited March 2, 2016 by ccap41

[Drew Dowdell]

Hmm... I just realized the chart is not correct.... 

 

Edit:  Fixed