February 2016: Mazda North American Operations

[William Maley]

Mazda Reports February Sales

 

IRVINE, Calif., March 1, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 21,544 vehicles, representing a decrease of 16.0 percent versus last year. Year-to-date sales through February are down 10.2 percent versus last year, with 41,247 vehicles sold.

 

Key February sales notes:

• The 2016 MX-5 has continued its sales growth with 759 vehicles sold, an increase of 48.5 percent YOY and the best February for MX-5 since 2008.
• In its sixth full month of sales, Mazda CX-3 celebrated its best month ever with 1,793 vehicles sold.
• Mazda CX-5 had its second-best February ever with 7,579 vehicles sold and an increase of 1.8 percent YOY.
• Mazda's predictive i-ACTIV all-wheel drive (AWD) has made up approximately 62.0 percent of CX-3 and CX-5 sales thus far in 2016. This same system will be available on the all-new CX-9 when it goes on sale this spring.
• SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. More than 96.0 percent of Mazdas sold in February were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) February sales of 3,016 vehicles, down 6.0 percent YOY.