January 2016: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports January 2016 Sales

• BMW brand sales decrease 4.7 percent
• MINI brand sales increase 0.3 percent

Woodcliff Lake, NJ – February 2, 2016… Sales of BMW brand vehicles decreased 4.7 percent in January for a total of 18,082 compared to 18,981 vehicles sold in January, 2015. 

 

"As expected, January suffered a bit from the strong storms that froze large parts of the country," said Ludwig Willisch, President and CEO, BMW of North America.  "In spite of the obstacles, the new BMW X1 showed extraordinary growth and our 7 Series and X3 set the momentum we expect to continue in the year ahead."

 

Sales of BMW Sports Activity Vehicles gave a boost to January with the new BMW X1 leading the way, increasing 274.0 percent and the BMW X3 increasing 49.3 percent. In its third full month of sales, the new BMW 7 Series continued its upward momentum increasing 33.0 percent from January a year ago.

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,320 vehicles, a decrease of 4.0 percent from the 22,209 vehicles sold in the same month a year ago.

 

MINI Brand Sales

For January, MINI USA reports 3,238 automobiles sold, an increase of 0.3 percent from the 3,228 sold in the same month a year ago.