January 2016: Mazda North American Operations

[William Maley]

Mazda Reports January Sales

• CX-5 and MX-5 Experience Record January Sales

IRVINE, Calif., Feb. 2, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 19,703 vehicles, representing a decrease of 2.8 percent versus last year.

 

Key January sales notes:

• Mazda CX-5 had its best January ever with 7,063 vehicles sold, representing an increase of 18.7 percent year-over-year (YOY).
• MX-5 accounted for 560 units sold in January and is up 65.4 percent YOY. This is the best January sales for MX-5 since 2008.
• Mazda CX-3 had 1,375 vehicles sold in January 2016. This all-new segment and model for Mazda continues to outperform sales expectations.
• January sales are the best ever for Mazda's SUVs. Between CX-3, CX-5 and CX-9, Mazda sold 8,950 vehicles, an increase of 24.0 percent YOY. Much of this increase in winter sales has to do with the outstanding performance of i-ACTIV AWD currently available on the CX-3 and CX-5.
• SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no compromise solution. More than 95.0 percent of Mazdas sold in January were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) January sales of 2,596 vehicles, down 24.0 percent YOY.