December 2015: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports December and 2015 Sales

• BMW Group U.S. (BMW + MINI) breaks sales record
• BMW brand sets new sales record for the year
• MINI brand sales up 4.3 percent for the year

Woodcliff Lake, NJ – January 5, 2016… Sales of BMW brand vehicles in December totaled 34,625 compared to 41,526 vehicles sold in December 2014. For the year, BMW brand is up 1.8 percent on sales of 346,023 compared to 339,738 from last year, breaking last year’s all time sales record.

 

“The new sales record in 2015 is the third record year in a row for BMW with the numbers further emphasizing the growth of luxury trucks, which are now one-third of BMW sales in the U.S.” said Ludwig Willisch, President and CEO, BMW of North America. “I fully expect our Sports Activity Vehicles to be the key driver of growth in the new year with both demand and availability increasing.  As the maker of the Ultimate Driving Machine, the record sales of our high-performance BMW M brand in the U.S. is especially satisfying and we are looking forward to the new M4 GTS and the all-new M2 coming this year.”

 

Of note in 2015:

The BMW X5 set a new sales record with 54,997 sold, nearly 17% more than 2014.  The BMW i3 EV in its first full year of sales in the U.S. reached 11,024 sold.

The BMW M brand set a new U.S. sales record with 14,504 cars sold, an increase of 68 percent over 2014.

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported December sales of 39,634 vehicles, a decrease of 17.7 percent from the 48,141 vehicles sold in the same month a year ago.  At year end, BMW Group (BMW and MINI combined) is up 2.2 percent on sales of 404,537 compared to 395,850 in 2014, a new record for the BMW Group U.S.

 

MINI Brand Sales

For December, MINI USA reports 5,009 automobiles sold, a decrease of 24.3 percent from the 6,615 sold in the same month a year ago.  For the year, MINI USA sales are up 4.3 percent to 58,514 compared to 56,112 in 2014.