October 2015: Audi of America Inc.

[William Maley]

Audi sets 58th straight monthly U.S. record in October 2015

 

November 03, 2015 | HERNDON, Virginia

• Sales for the month rose 16.8% to 17,700 vehicles
• Demand for Audi SUV models increased 31.1% for the month
• All-time best October sales of Audi Certified pre-owned vehicles

Audi reported that its October 2015 sales increased 16.8% to 17,700 vehicles, a total that stands as the brand’s 58th consecutive month of record U.S. sales.

 

Audi achieved its best-ever October sales in the U.S. to mark its 58th consecutive monthly sales record. The previous October record was set in 2014 with 15,150 Audi vehicles sold. The most recent month also marks the fifth-best U.S. sales month for the Audi brand. Through the first ten months of 2015, Audi U.S. sales rose 13.0% from last year to 165,103 vehicles, which exceeds what Audi sold in an entire year just two years ago.

 

October results were bolstered by sales of Audi luxury SUVs, with a 31.1% increase for the Audi Q3, Q5 and Q7 models combined. The Q3 posted a 29.9% increase over last year, the Q5 posted a 36.2% increase from last year, and the Q7 posted a 21.2% increase from last October.

 

“Establishing continuous sales records is the result of our long-term strategy to consistently raise the Audi profile and steadily develop new products, alongside the dedication and hard work of our dealer partners,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “As we enter the holiday selling season, we remain optimistic that our Season of Audi Sales Event will trigger demand across all model lines to close out the historic year of 2015.”

 

The all-new Audi TT posted a 628.1% sales increase from last year.

 

The A4 model achieved strong sales in October 2015 with a 27.7% increase over year-earlier sales. The Audi A7 and A3 models also performed well, with year-over-year increases of 15.9% and 14.8%, respectively.

 

Audi Certified pre-owned vehicle sales set a new October record, with a 2.4% gain on 4,061 CPO vehicles sold. CPO sales year-to-date have increased 6.0%.

 

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.