VW News: Volkswagen Promises Bolder Design for Their Vehicles

[William Maley]

If you had the chance to read a review or opinion on the Volkswagen Jetta or Passat, then you'll notice a reoccurring theme - they are boring to look at. Volkswagen is getting tired of this complaint and has decided to make a change.

Automotive News reports that next-generation of Volkswagen vehicles for the U.S. will "bare their teeth and flex their muscles to convey a more aggressive design message". This was said during a tour of Volkswagen's design studio.

"This has to be bold. It has to be a statement," said Klaus Bischoff, chief designer for Volkswagen.

So what kind of boldness can we expect from Volkswagen? Well Automotive News says the upcoming seven-seat crossover will feature of number of cues from the Volkswagen Cross Coupe GTE concept such as the grille, creased hood, and distinctive headlights. Other models will take smaller steps to boldness. An example is the Passat which will get a brand new design ahead of the A-pillar, and new taillights.

Source: Automotive News (Subscription Required)

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[G. David Felt]

New Design language is the right start for them to get noticed and this needs to go with quality. If they have the right design language to get noticed and quality then they will see sales climb.

[Drew Dowdell]

I think the Passat needs more than a new front clip and new tail lights to be less boring.

[William Maley]

I think the Passat needs more than a new front clip and new tail lights to be less boring.

 

I agree, but that won't happen for the next-gen model. Whenever that comes out..

[daves87rs]

I little bolder sure would not hurt! Bland gets old after a while.....

[smk4565]

That cross coupe concept looked cool, but I have a hard time believing they are going to do bolder designs.  They have made nothing but boring for a long time.  Their last breakthrough design was the Beetle in the 1940s.

[ocnblu]

smk4605, wrong again!  That was the Golf Mk 1 in 1974, not the Beetle.