February 2015: Mazda North American Operations

[William Maley]

Mazda Reports February Sales

 

IRVINE, Calif., March 3, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 25,650 vehicles, representing an increase of 5.4 percent versus last year. Year-to-date sales through February are up 6.4 percent versus last year, with 45,921 vehicles sold.

 

"Mazda3 and Mazda6 both performed very well last month and achieved significant year-over-year gains," said Ron Stettner, vice president of sales, MNAO. "Weather across the country impacted our dealers but we were still able to report a year-over-year increase in overall sales."

 

Key February sales notes:

• Mazda6 recorded its best February since 2012 with 5,064 vehicles sold, an increase of 28.4 percent YOY.
• Mazda3 performed very well in February 2015 with 8,874 vehicles sold, an increase of 21.8 percent year-over-year (YOY).
• Mazda's 7-passenger SUV, CX-9, also saw positive sales growth in February with a 5.3 percent increase YOY for a total of 1,677 vehicles sold.
• SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. In February 2015, 83.3 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) February sales of 3,208 vehicles, up 8.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported February sales of 4,067 vehicles, up 42.0 percent versus last year, making it the best February in MMdM history and the 25th consecutive month of YOY growth.

 

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