January 2015: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports January 2015 Sales

• BMW brand sales up 4.0 percent
• MINI brand sales up 26.9 percent

Woodcliff Lake, NJ – February 3, 2015… Sales of BMW brand vehicles increased 4.0 percent in January for a total of 18,981 compared to 18,253 vehicles sold in January, 2014.

 

“Coming after a record December and a record 2014 year-end result, the January numbers are a solid start for the new year and I am confident the trend will accelerate in the months ahead,” said Ludwig Willisch, President and CEO, BMW of North America. “I am especially pleased that MINI is again showing its strength as availability of its new models improves.”

 

To see and hear more of Ludwig Willisch's perspective on the January sales, click here.

 

In January, notable vehicles sales included the BMW 3 and 4 series which increased 13.2 percent to 7,348 vehicles, the BMW 7 series increased 10.8 percent to 637 vehicles and the BMW X5 increased 16.7 percent to 3,214 vehicles.

 

BMW Group Sales

The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 22,209 vehicles, an increase of 6.8 percent from the 20,796 vehicles sold in the same month a year ago.

 

MINI Brand Sales

For January, MINI USA reports 3,228 automobiles sold, an increase of 26.9 percent from the 2,543 sold in the same month a year ago.