December 2014: Jaguar Land Rover North America

[William Maley]

Jaguar Land Rover Reports U.S. Sales for December 2014

• Jaguar Land Rover U.S. December sales increase 2 percent for best December since 2006
• Jaguar up 9 percent on growth of F-TYPE for best December since 2005
• In December, the Range Rover Evoque hits new all-time monthly high of 1,426 units, up 20 percent from December, 2013
• Jaguar Land Rover 2014 full year U.S. sales increases to 67,238 units from 66,962 units in 2013
• For full year 2014, Land Rover brand increases 3 percent to setnew U.S. annual sales record of 51,465 units.
• For 2014, Jaguar F-TYPE delivers an annual sales increase of 83 percent on growth of both coupe and convertible.

(MAHWAH, NJ) - January 5, 2015 - Jaguar Land Rover North America today reported December 2014 U.S. sales: Land Rover sales reached 5,754 units statistically unchanged from 5,764 units in December 2013; Jaguar sales were 1,683 units, up 9 percent from 1,544 units in December 2013. Jaguar Land Rover North America December U.S. sales for both brands hit 7,437 units, a 2 percent increase from 7,308 units in December 2013. 

 

For the full year 2104, Jaguar Land Rover U.S. sales were up with 67,238 units sold in 2014 compared to 66,962 in 2013. For the full year 2014 the Land Rover brand established an all-time annual high for U.S. sales of 51,465.

 

"We are very pleased Jaguar Land Rover finished 2014 with continued demand for our newest models from both brands and set a new U.S. record for the Land Rover brand," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "Our organization and retailers now look to 2015 to build on this success and launch the Land Rover Discovery Sport as well as new versions of popular models including the 16 MY Range Rover Sport SVR and the 16 MY Jaguar F-TYPE with available all-wheel drive and manual transmission."

 

U.S. BRAND HIGHLIGHTS

 

Land Rover

For the month of December, Land Rover sales hit its highest monthly sales total of the year with 5,754 units sold. The Range Rover Evoque hit 1,426 units in December, increasing 20 percent and establishing a new all-time U.S. monthly sales record for the SUV.

 

For the full year 2014, Land Rover brand U.S. sales reached a new all-time high of 51,465 units. Full year sales were led by the brand volume leader Range Rover Sport with 17,897 sales up 12 percent; Range Rover with 12,830 sales up 5 percent and Range Rover Evoque with 12,440 sales up 9 percent.

 

Jaguar

For the month of December, Jaguar increased 9 percent to 1,683, its highest monthly sales total of the year, led by a 142 percent increase of the Jaguar F-TYPE to 448 units.

 

For the full year 2014, Jaguar is down 7 percent, slightly off of significantly-increased 2013 sales pace. In 2014 Jaguar launched one new model, the coupe version of the Jaguar F-TYPE. For the full year, Jaguar F-TYPE coupe and convertible sales hit 4,112 sales, up 83 percent from 2,250 convertible units in 2013. In 2015, the 16 MY Jaguar F-TYPE will newly be available with options of all-wheel drive and a manual transmission.