November 2014: Audi of America

[William Maley]

Audi sets 47th straight monthly U.S. record with 22% gain in November 2014

 

- Most recent month marks the 4th highest sales result for Audi in the U.S. and the best November on record

- New annual U.S. sales record achieved with 162,773 vehicles sold year to date

- Second-best month on record for sales of the Audi Q5 luxury SUV

 

HERNDON, Virginia, December 2, 2014 – Audi reported November U.S. sales increased 22.0% to 16,640 vehicles, marking the 47th consecutive month of record U.S. sales for the brand. Audi U.S. sales year-to-date increased 15.4% to 162,773 vehicles sold, setting a new annual sales record with one month to go in 2014.

 

Audi in the U.S. has now established annual sales records in each of the past five years. The previous annual record was set in 2013 with full-year sales of 158,061 vehicles. The brand has maintained steady momentum throughout 2014, including the best-ever November results for the month.

 

“A fifth-consecutive year of record sales reflects the results of steady investment in products and technologies alongside enthusiastic dealer partners expanding the brand profile across America,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are confident that Audi momentum will continue to be evident through the end of 2014 and into 2015.”

 

Through the end of next year, Audi U.S. dealers are on course to spend $920 million on new or expanded facilities to keep pace with growth.

 

November results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 posting a 14.6% gain on 1,746 units sold for the month, and the Q5 posting a 16.8% gain on 4,184 units sold for the month. Year-to-date sales for the Audi Q7 increased 21.1%, while YTD sales for the Audi Q5 increased 6.5%. Sales of the all-new Audi Q3 were strong with 2,753 vehicles sold YTD.

 

November sales of the top-of-the-range Audi models maintained pace, constituting one-third of all Audi sales, including the Audi A8 with a 15.7% sales increase for the month.

 

Steady demand for the all-new Audi A3 continued with 2,511 sales for the month and 19,560 sold YTD, solidifying the A3 as one of top sellers for the brand YTD. The A3 model line was expanded earlier this year with the addition of the A3 cabriolet, A3 TDI sedan and S3 performance sedan.

 

November is the 16th consecutive month of record sales for Audi Certified pre-owned vehicles, also establishing a new annual sales record. The month marked an increase of 15.4% and a total of 4,168 CPO vehicles sold; CPO sales year-to-date have increased 18% to 42,674 vehicles.

 

Highlights:

• The 2015 Audi A3 models, including new sedan, Cabriolet and TDI variants, have generated sales of 19,560 units since the first of the family line models reached the U.S. in the spring.
• Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 8% year-to-date, representing 30.9% of total Audi sales year-to-date and 18% of the Audi year-to-date sales gain.
• Sales mix for Audi S performance variants finished the month at 10.3% for the S3 sedan; 15.8% for the S4 sedan; 38.3% for the S5/ RS 5; 3.3% for the S6; 27.2% for the S7 / RS 7; 15.5% for the S8; 50% for the TTS Coupe and TTS Roadster, and 5.5% for the SQ5 crossover.
• November sales mix for Audi TDI models: Audi A3 TDI at 7.4%; Audi A6 TDI at 8.1%; Audi A7 TDI at 12.6%; A8 TDI at 9.5%; Audi Q5 TDI at 14.3%, Audi Q7 TDI at 19.1%, with an overall mix of 12.2% on 1,394 total TDI sales for November.
• Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.