October 2014: Audi of America

[William Maley]

Audi achieves 46th consecutive monthly U.S. sales record in October 2014

• Audi now on track for fifth-consecutive annual U.S. sales record
• Demand for the all-new Audi Q3 was strong for the month
• All-time best October sales of Audi Certified pre-owned vehicles

HERNDON, Va., November 3, 2014 – Audi reported that its October 2014 sales increased 16.5% to 15,150 vehicles, a total that stands as the 46th consecutive month of record monthly U.S. sales for the brand. Audi U.S. sales year-to-date increased 14.7% to 146,133 vehicles.

Audi continued to maintain a robust record sales pace throughout 2014, with the best-ever October results. The previous October record was set in 2013 with sales of 13,001 vehicles.

To date, 2014 has produced eight of the ten best sales months in the history of Audi of America. Through October, 2014 Audi U.S. sales already stand as the second-best year for the brand on record. Audi set an annual record of 158,061 vehicles sold in 2013, topping the previous record of 139,310 vehicles sold in 2012.

“We can confidently predict that 2014 will end as the fifth-consecutive record year for Audi sales in the U.S.,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Our annual Season of Audi year-end sales event will bring a strong finish to a year distinguished by the successful launch of the Audi A3 models and sustained high demand for Audi SUV models.”

Sales of Audi SUV models remained strong in October, as they have throughout the year, resulting in lean inventories. For the January-October period, Audi Q5 sales rose 5.3%, leaving 29 days’ supply of inventory; Audi Q7 sales increased 21.9% and left 26 days’ supply; Audi Q3 sales-to-date were 2,018 and resulted in 14 days’ supply.

Ever since the U.S. sales debut of the 2015 Audi A3 family in April, it has maintained a solid and consistent sales pace. October 2014 resulted in 2,380 A3 sales, making these compact premium models one of the brand’s top sellers.

October is the 15th consecutive month of record sales for Audi Certified pre-owned. This month marked an increase of 13.7% and a total of 3,964 CPO vehicles sold; CPO sales year-to-date increased 18.3%.

Highlights:
- The 2015 Audi A3 models, including new sedan and Cabriolet variants, have generated sales of 17,049 units since the first of the family line models reached the U.S. in the spring.
- Sales of Audi premium category vehicles (Audi A6, Audi A7, Audi A8, and Audi Q7) increased 9% year-to-date, representing 31.1% of total Audi sales year-to-date and 20% of the Audi year-to-date sales gain.
- Sales mix for Audi S performance variants finished the month at 9.7% for the S3 sedan; 15.6% for the S4 sedan; 38.1% for the S5/ RS 5; 5.1% for the S6; 21.9% for the S7 / RS 7; 14.7% for the S8; 65.6% for the TTS Coupe and TTS Roadster, and 7.2% for the SQ5 crossover.
- October sales mix for Audi TDI models: Audi A3 TDI at 8%; Audi A6 TDI at 8.9%; Audi A7 TDI at 12.6%; A8 TDI at 7.7%; Audi Q5 TDI at 14.2%, Audi Q7 TDI at 21.7%, with an overall mix of 12.9% on 1,331 total TDI sales for October. 
- Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

 

[2QuickZ's]

Would have been a pretty bad month if it weren't for A3 and Q3.  I guess the down market move is paying off.