Rumorpile: Lamborghini Urus Decision Still In the Air

[William Maley]

A decision on whether or not the Lamborghini Urus will transition from concept to production model has been put on hold once more. A source tells Autocar that Lamborghini's parent company is a bit hesitant on giving the green light on this 2+2 crossover due to a possible downturn for the world’s economy and the unrest in the Middle East.

“We are convinced the Urus can significantly boost global sales, but the financial conditions need to be sound. Right now, there are signs we may be heading for a downturn in the markets due to various factors, including trouble in the Middle East, although this is not reflected in the current sales situation, which puts us ahead of 2013,” the source said.

Now that isn't to say the Urus will get shelved. The source tells Autocar that discussions are still going on with the hope of “a clear view towards eventual production”.

Source: Autocar

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

Ugly auto and not worth wasting R&D money on. If it really was they would do it no matter what.

[balthazar]

Not at all sure what the function would be of this vehicle… but then again I thought the same thing WRT the Cayenne. :shrug:

[aurora97]

This is part of VW's strategy to become the world's largest automaker by 2018; by doing the same thing GM did - sell a lot of SUVs.

 

This is a copy/paste of the GM T360 Trailblazer/Envoy/Bravada/Rainier/Ascender/9-7x platform.

 

At a higher-end of the market, VW would sell off of the PL71 platform that makes the Touareg/Cayenne/Q7/Urus/Bentley EXP 9 F

 

The luxury market is becoming more dynamic.  The R&D is complete.  Whether the marketing and sales strategy is fully realized is another story.