Buick News: Rumorpile: Buick Envision Coming To U.S. In 2015

[William Maley]

Last month, Buick introduced a new crossover for China called the Envision. This new crossover would fit between the Encore and Enclave models Now there have been murmurs of whether or not the Envision would be coming to the U.S. or not. According to Edmunds, the Envision is making the trip to the U.S. next year.

According to a insider, the Envision will go sale in the third quarter of 2015. There is talk of a mild-hybrid model for the U.S. market.

When asked, Duncan Aldred, vice president of Buick-GMC sales said nothing has been confirmed at the moment. But went onto say that the brand is considering it.

Source: Edmunds

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[Drew Dowdell]

Just in time!

[G. David Felt]

This would be good especially if they use the new VOLT platform to build a Hybrid version!

[Drew Dowdell]

Erm.. no.  This is a Chevy Captiva with buick styling and interior.

[ocnblu]

If it had a 455 Stage 1, MAYBE my ears would perk up a bit.

[Cmicasa the Great]

If it had a 455 Stage 1, MAYBE my ears would perk up a bit.

 

 

Whha... WHAT?? 

[Cmicasa the Great]

Erm.. no.  This is a Chevy Captiva with buick styling and interior.

 

 

 

Actually its supposed to be on the new D2xx Platform. Word is that the Cruze was originally supposed to be the first, but that was pushed back to 2016 and the need to flesh out Buicks offerings in China quickly enabled the Envision to be the first here in the U.S. using the platform. It's almost exactly the same size as the BMW X3, have start stop standard across the board and be available with the Malibu LTZ's 2.0L Turbo. AWD obviously will be offered

[Drew Dowdell]

I suppose it depends on if we get the same version China gets or not.  If we get the Chinese version shown above, it is indeed a restyled Captiva.  If we get something entirely new, then.

 

The current eastern markets Captiva Sport:

 

 

The coming eastern market Envision:

 

[Drew Dowdell]

There's no way those two vehicles aren't directly related.

[ZL-1]

Envision is on D2XX, not Theta.

[ocnblu]

 

If it had a 455 Stage 1, MAYBE my ears would perk up a bit.

 

 

Whha... WHAT?? 

 

[daves87rs]

The true question is, does Buick really need it?

 

 

Not so sure....

[Cmicasa the Great]

The true question is, does Buick really need it?

 

 

Not so sure....

 

 

Not only does Buick need it, but Cadillac needs TWO. CUVs are the fastest growing segment. GM has plenty of these things in other markets, but is paper thin in them here in the U.S. The Buick small, med, large models will be perfect. Cadillac needs this too, but could do it all on Alpha and Omega. They could kill the Theta-Epsilon SRX and move it to Alpha as well. Name is changing anyway so might as well change the layout too. Omega version would be smaller than the Escalade, maybe even a smidge smaller than the Lambdas. The Medium would be on Alpha and sized like the current SRX, perhaps a smidge larger, with the small being on Alpha and about the size of the ATS but obviously taller 

[daves87rs]

While you do make a good point, GM needs to go with what is best for each brand, not just more "space fillers" just because they need it. And they need to make sure the current product is up snuff as well. If you have to push other stuff back to update stuff (think trucks and small cars for example), then you have too much product. Chevy get get away with a little extra product, because it is the bread and butter brand....

 

 

Keep in mind we have not forgotten the gas prices...while some may jump on a truck (or CUV), they still might think twice. Plus, with the ELR here, I think they are good at the moment.

 

 

In honestly, this "buick" might have a better chance as a GMC....

[Cmicasa the Great]

While you do make a good point, GM needs to go with what is best for each brand, not just more "space fillers" just because they need it. And they need to make sure the current product is up snuff as well. If you have to push other stuff back to update stuff (think trucks and small cars for example), then you have too much product. Chevy get get away with a little extra product, because it is the bread and butter brand....

 

 

Keep in mind we have not forgotten the gas prices...while some may jump on a truck (or CUV), they still might think twice. Plus, with the ELR here, I think they are good at the moment.

 

 

In honestly, this "buick" might have a better chance as a GMC....

 

 

This Buick should not be a GMC.. the GMC should be a refreshed version of this

 

 

looking like this

 

 

 

on the Canyon platform like it's predecessor. 

[daves87rs]

 

While you do make a good point, GM needs to go with what is best for each brand, not just more "space fillers" just because they need it. And they need to make sure the current product is up snuff as well. If you have to push other stuff back to update stuff (think trucks and small cars for example), then you have too much product. Chevy get get away with a little extra product, because it is the bread and butter brand....

 

 

Keep in mind we have not forgotten the gas prices...while some may jump on a truck (or CUV), they still might think twice. Plus, with the ELR here, I think they are good at the moment.

 

 

In honestly, this "buick" might have a better chance as a GMC....

 

 

This Buick should not be a GMC.. the GMC should be a refreshed version of this

 

 

looking like this

 

 

 

on the Canyon platform like it's predecessor. 

 

 

 

 

So it can fail like hummer? Nah....not many people are looking for that. Build Something more jeep like. Better to offer upgrades to the current products.....

[Cmicasa the Great]

^^^ Hummer didn't fail. GM decided to be "PC" for the greenies instead of just making Hummer more fuel efficient. It would have easily been done with the ideas behind the concept I posted which was ready for Diesel Hybrid tech. Not only that.. how can a brand simply built up on previous gen platforms (H2 was GMT800.. as in 2000-2006 Tahoe) making hugh profits be a fail? In reality Hummer should have never been anything other than a GMC trim.. like Denali.

[G. David Felt]

Hummer was a great product and I proudly own them still.

 

End point is Hummer should have NEVER been a stand alone product. It should have been a package sold by GMC.

 

GMC could easily make a fortune on a Hummer Capable SUV/CUV.

I would buy the Hx in a Heartbeat and I know many who would prefer it over the Jeep.

[Cmicasa the Great]

Hummer was a great product and I proudly own them still.

 

End point is Hummer should have NEVER been a stand alone product. It should have been a package sold by GMC.

 

GMC could easily make a fortune on a Hummer Capable SUV/CUV.

I would buy the Hx in a Heartbeat and I know many who would prefer it over the Jeep.

 

 

U 4Got to say "Just like Casa said..."     

 

Anyway.. as it goes U and I think a lot alike on many subjects 

 

It was a very profitable brand and doesn't actually need it's name to do what it was doing. The Hummer name could be made into a Trim level in line with the Denali one. Denali being the upper-level near lux version of GMC and the Alpha (Hummer) line being the off-road part of the Division. OR take the opportunity for GMC to actually differentiate itself even further from Chevy. Certainly U would keep the more moderate vehicles as they appeal to the mainstream buyers.. but why not merge the H2, H3, H3T, and that gorgeous Hx (H4) into the line-up of GMC calling them all the Alpha trim level. Just replace the HUMMER insignia with GMC.  I'm pissed at Ricky Boy not simply making it a part of GMC from the start. In the year 2000... there was the Terradyne. A Hummer if I've ever seen one.

 

 

[G. David Felt]

Yup, Just like Casa said, the Terradyne should have been a Hummer or better yet like we agree on the start of the Alpha Line for GMC Off Road Rally's.

[VenSeattle]

I have to agree with Cmicasa with both Buick and GMC. Buick needs to grow in the premium segments that are on fire. The Verano, Encore, and Envision are perfect products for Buick at the perfect time. Buick needs to be easily comparable to the premium competition and seen as a legitimate player.

 

Buick and GMC do not and will not overlap with their CUV offerings. I do not foresee a person cross-shopping the Terrain and Envision. They're just completely different, even in Denali garb. It's the same reason Acadia and Enclave are successful while sharing the same showroom floor. GMC and Buick are both premium brands but their products target completely different markets. Buick and GMC combined are on target to sell over 700k vehicles a year through their dealer chain. That’s amazing for two brands that don’t make a lot of PR noise. If anything, GMC needs to continue differentiating itself from Chevrolet's offerings. Buick could use coupes (Cascada is coming, but a Regal sedan and coupe and/or Riviera coupe based on alpha would be excellent) and a proper flagship sedan positioned above LaCrosse (based on Omega to share cost development as has been rumored in the past) to properly compete against the Hyundai Genesis, Kia K900, and other Non-Cadillac segment contenders. Buick needs a proper replacement for the Park Avenue in China. We need one here too. 

[Cmicasa the Great]

^^^ Good posts, both of U.. The deal here is simple. GMC should be about premium trucks, SUVs, and CUVs. Buick should be about premium cars, with a few CUVs. GMC has the chops to pull off a revisit of Hummer. GMC has the chops to pummel Jeep. GM just needs to have the chops to allow it. 

 

Side bar. I chucked last night coming out of the Outback Steakhouse with a few friends and family as one of the kids, 11 years old had never seen my Impala LTZ. He exclaimed "Wow uncle Cmi... your new car looks waaaay more expensive than dad's car." His dad has a 2010 Benz E550. His dad just dropped his head.

 

My point is that GM has the ability to build cars and trucks that are premium and mainstream with out the price that normally come with it

[daves87rs]

Now if Hummer would have been more Jeep like, I think it would have had a chance....could have given Jeep a run for it's money.

 

 

Instead it became an image machine for people, which GM did not bother to fight......

[Cmicasa the Great]

Now if Hummer would have been more Jeep like, I think it would have had a chance....could have given Jeep a run for it's money.

 

 

Instead it became an image machine for people, which GM did not bother to fight......

 

 

NO. The image was fine for the first part of the decade. But unfortunately.. by the time Bush and Cheney drained our coffers in late '07... we  were living in a country of whiners and politically correct flag waivers. The H2 was the epitome of IN YOUR EFFIN FACE I NOT ONLY HAVE MOBEY TO BUY THIS TRUCK.. I GOT MONEY TO LITERALLY BURN (in the gas tank)!!! Some one driving a sissy ass Corolla just couldn't deal with it. 

Edited October 12, 2014 by Cmicasa the Great

[Drew Dowdell]

While you do make a good point, GM needs to go with what is best for each brand, not just more "space fillers" just because they need it. And they need to make sure the current product is up snuff as well. If you have to push other stuff back to update stuff (think trucks and small cars for example), then you have too much product. Chevy get get away with a little extra product, because it is the bread and butter brand....

 

 

Keep in mind we have not forgotten the gas prices...while some may jump on a truck (or CUV), they still might think twice. Plus, with the ELR here, I think they are good at the moment.

 

 

In honestly, this "buick" might have a better chance as a GMC....

 

Very different buyers.  I agree that the Terrain needs to butch up more, but at the same time, Buick needs something between the Encore and Enclave. A little bit bigger than the Lincoln MKC would be just about perfect and would drive a gigantic nail into the sidewalls of the Lexus RX.

 

It would also serve to continue Buick's march upwards in status.

[daves87rs]

 

While you do make a good point, GM needs to go with what is best for each brand, not just more "space fillers" just because they need it. And they need to make sure the current product is up snuff as well. If you have to push other stuff back to update stuff (think trucks and small cars for example), then you have too much product. Chevy get get away with a little extra product, because it is the bread and butter brand....

 

 

Keep in mind we have not forgotten the gas prices...while some may jump on a truck (or CUV), they still might think twice. Plus, with the ELR here, I think they are good at the moment.

 

 

In honestly, this "buick" might have a better chance as a GMC....

 

Very different buyers.  I agree that the Terrain needs to butch up more, but at the same time, Buick needs something between the Encore and Enclave. A little bit bigger than the Lincoln MKC would be just about perfect and would drive a gigantic nail into the sidewalls of the Lexus RX.

 

It would also serve to continue Buick's march upwards in status.

 

 

 

A shakeup of the current line up would help first....short of the Regal and Encore, the rest of the line up could use some ID'ing......

[daves87rs]

 

Now if Hummer would have been more Jeep like, I think it would have had a chance....could have given Jeep a run for it's money.

 

 

Instead it became an image machine for people, which GM did not bother to fight......

 

 

NO. The image was fine for the first part of the decade. But unfortunately.. by the time Bush and Cheney drained our coffers in late '07... we  were living in a country of whiners and politically correct flag waivers. The H2 was the epitome of IN YOUR EFFIN FACE I NOT ONLY HAVE MOBEY TO BUY THIS TRUCK.. I GOT MONEY TO LITERALLY BURN (in the gas tank)!!! Some one driving a sissy ass Corolla just couldn't deal with it. 

 

 

And GM did nothing about it.....I liked the H3 and the truck.....could have been so more.....seen a few of those "jeepin'" off road......

[daves87rs]

You guys are forgetting something here....GM needs to build these nameplates up first.....you can't just keep throwing new models out new members for the family without taken are of those there already there. Don't want the kids to fight, do ya? ;-)

 

 

Buick did a great thing with the Regal....the GS. Balls sporty from the past. Needs to rub that to the other other two.  Keep the lux, but make them faster with a nod to the past.

 

Encore was a good into into the buick brand. Priced right as well. Could get me into a buick! That other one, short of the nose, gets lost with those other large SUVs.

 

 

What I want to know is where is this middle buick going to go?  This can't be old school GM....can't have a model for every brand just because. They already failed with that. Each model has to have a true purpose....

 

 

Maybe get rid rid of the enclave? Make this new model top SUV, and that could work......

 

 

 

Accord, CRV...Camry....you know these right away. Impy? Malibu? yep! Buick needs to make these nameplates a household names.......the regal is a good start!

 

 

I'll stop my rambling now.....

[smk4565]

With the Envision Buick would have a 3 SUV lineup and I think they would be in good shape. The Terrain needs to be a bit bigger than the Envision and at least seem a little bit off road worthy. Then in a sense the Encore and Envision are compact and small, the Terrain can be mid size and you don't have overlap aside from Acadia and Enclave.

[Drew Dowdell]

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

[Cmicasa the Great]

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

 

 

What brings it home is that in the same dealership the Acadia has sold over 64K. GM did that much differentiation in the vehicles to elicit the additional sales selling at an almost identical price point. That's over 110K sold of this platform in the same showroom. Add in the Traverse's 80K.. and WOW

[daves87rs]

 

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

 

 

What brings it home is that in the same dealership the Acadia has sold over 64K. GM did that much differentiation in the vehicles to elicit the additional sales selling at an almost identical price point. That's over 110K sold of this platform in the same showroom. Add in the Traverse's 80K.. and WOW

 

 

 

But Buick is not GMC....a new SUV will eat into it's sales.......

[Drew Dowdell]

And 20% - 25% of those Acadias are apparently Denalis  (I don't remember the exact number, but no GMC model with a Denali version sells less than that percentage of Denalis)

 

GM states quite clearly that there is a strong like/dislike between the GMC and the Buick cousin.  People who like one are rarely amiable to buying the other.  Thus, canceling one or the other would be a net loss for GM as those customers would not likely stay in the showroom.

 

 

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

 

 

What brings it home is that in the same dealership the Acadia has sold over 64K. GM did that much differentiation in the vehicles to elicit the additional sales selling at an almost identical price point. That's over 110K sold of this platform in the same showroom. Add in the Traverse's 80K.. and WOW

 

 

 

But Buick is not GMC....a new SUV will eat into it's sales.......

 

 

There is a substantial size difference between the Envision and the Enclave. I don't think there will be any cannibalization between these two models. If it will hurt any model right now it will be the Terrain. The Terrain is in the same size class as the Envision and is getting rather dated at this point.  I know a refresh is coming, but I think the Envision will be here sooner than the new Terrain.

[daves87rs]

And 20% - 25% of those Acadias are apparently Denalis  (I don't remember the exact number, but no GMC model with a Denali version sells less than that percentage of Denalis)

 

GM states quite clearly that there is a strong like/dislike between the GMC and the Buick cousin.  People who like one are rarely amiable to buying the other.  Thus, canceling one or the other would be a net loss for GM as those customers would not likely stay in the showroom.

 

 

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

 

 

What brings it home is that in the same dealership the Acadia has sold over 64K. GM did that much differentiation in the vehicles to elicit the additional sales selling at an almost identical price point. That's over 110K sold of this platform in the same showroom. Add in the Traverse's 80K.. and WOW

 

 

 

But Buick is not GMC....a new SUV will eat into it's sales.......

 

 

There is a substantial size difference between the Envision and the Enclave. I don't think there will be any cannibalization between these two models. If it will hurt any model right now it will be the Terrain. The Terrain is in the same size class as the Envision and is getting rather dated at this point.  I know a refresh is coming, but I think the Envision will be here sooner than the new Terrain.

 

 

While true, GMC can have a fuller lineup of SUVs....because trucks are what they do. Buick still does cars too, and it might turn into more models needed. If this is what Buick really wants to do, that's fine. Then GMC is going to need some new stuff......

[Drew Dowdell]

 

And 20% - 25% of those Acadias are apparently Denalis  (I don't remember the exact number, but no GMC model with a Denali version sells less than that percentage of Denalis)

 

GM states quite clearly that there is a strong like/dislike between the GMC and the Buick cousin.  People who like one are rarely amiable to buying the other.  Thus, canceling one or the other would be a net loss for GM as those customers would not likely stay in the showroom.

 

 

The Enclave sells really well in its segment and at very high average transaction prices... rarely do they sell as base models. When you consider that the Enclave has a base price of $38,890, that means that most of them are moving for around close to $50k or better.

It's main competition is the Lexus RX and the Acura MDX. The Germans do overlap a bit at the higher end of the price scale.

Buick uses the offer of being a 3-row to a sales advantage.

 

YTD the Enclave has sold 46k, the RX has sold 76k, the MDX (which is the newest vehicle in the class) has sold 48k. The M-Class has sold 32k. The X5 has sold 33k.

 

 

It's not getting lost anywhere.

 

 

What brings it home is that in the same dealership the Acadia has sold over 64K. GM did that much differentiation in the vehicles to elicit the additional sales selling at an almost identical price point. That's over 110K sold of this platform in the same showroom. Add in the Traverse's 80K.. and WOW

 

 

 

But Buick is not GMC....a new SUV will eat into it's sales.......

 

 

There is a substantial size difference between the Envision and the Enclave. I don't think there will be any cannibalization between these two models. If it will hurt any model right now it will be the Terrain. The Terrain is in the same size class as the Envision and is getting rather dated at this point.  I know a refresh is coming, but I think the Envision will be here sooner than the new Terrain.

 

 

While true, GMC can have a fuller lineup of SUVs....because trucks are what they do. Buick still does cars too, and it might turn into more models needed. If this is what Buick really wants to do, that's fine. Then GMC is going to need some new stuff......

 

 

GMC is getting a refresh Terrain. They're getting the Canyon back.  The big trucks and SUVs are pretty much brand new.  GMC is doing ok.

 

After the Envision, I don't see any further room for Buick crossovers.

[daves87rs]

And to that, I agree....

 

Excited to see GMC get some love....