Industry News: Rumorpile: PSA Plans A Return To The U.S. With the DS Brand

[William Maley]

Consider this: Citroen pulled out of the U.S. in the eighties, while Peugeot would leave in 1991. But according to Automotive News, PSA/Peugeot-Citroen could be making a return with their DS brand.

“We want to make DS a global premium brand, and you cannot be global without the U.S.,” said DS CEO Yves Bonnefont.

The DS lineup was previously a division of the Citroen brand, providing premium models to compete with likes of MINI Cooper and Audi A3. However, PSA made the decision to make DS a stand alone brand this year.

Bonnefont said a decision on making a return to the U.S. would come in 2017 at the earliest, and sales would not begin sometime after 2020.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[G. David Felt]

Interesting, they will have to really work on their design language as there is nothing they make that is of interest to me.

[riviera74]

This assumes PSA/Peugeot-Citroen survives Europe's depression without disappearing into history.  No worries here, especially since VW is not doing well here in the USA despite Audi doing fairly well these days.

[Drew Dowdell]

This is probably a necessary move for them to try and survive.

I think the DS line would do well here, they are attractive and different. I liked the 2 I drove when I was in Germany in July.

[G. David Felt]

They could become a History Foot note as the over capacity in production in Europe shows that something has to give and either everyone cuts back laying off people and manufacturing or some companies go away. Interesting times we live in.

[Drew Dowdell]

Well coming to the US and Canada would be a good way to fill capacity.