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September 2014: Toyota Motor Sales


William Maley

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Toyota Division is Top Retail Brand for Ninth Straight Month

  • Toyota division posts best September since 2007; SUVs set record in September 

TORRANCE, Calif. (October 1, 2014) – Toyota, Scion and Lexus today reported total September 2014 sales results of 167,279 units, an increase of 1.7 percent over September 2013 on a raw-volume basis unadjusted for 24 selling days this period versus 23 last year.
 
All three brands combined for third quarter results of 629,181 units, the highest since 2007.
 
Toyota division posted September 2014 sales of 145,427 units, flat year-over-year on a raw-volume basis compared to September 2013.
 
“Auto sales remained strong in September and rounded out an excellent third quarter, the best for the industry since 2006,” said Bill Fay, Toyota division group vice president and general manager. “SUVs and crossovers continue to be the industry’s hot spots, and RAV4 and 4Runner both saw double-digits gains.”
 
Lexus reported September sales of 21,852 units, an 11.9 percent increase on a raw-volume basis year-over-year. 
 
“September was a good month for Lexus, with both passenger cars and luxury utility vehicles showing nice gains,” said Steve Hearne, Lexus vice president of sales and dealer development.  “Combined Lexus sales were up for the 12th consecutive month and outperformed both the industry and the luxury segment.”
 
Other Highlights:

  • A successful Camry sell-down continues with sales of more than 28,500 units
  • All-new Corolla posts sales of 20,530
  • Avalon up nearly 8 percent
  • Toyota and Lexus hybrids topped 21,000 units, accounting for about 70 percent of industry hybrid sales
  • Toyota SUVs up 35.1 percent, posts best-ever September
  • All-new RAV4 led record SUV sales with increase of 42.7 percent, a best-ever September
  • All-new Highlander up nearly 22 percent
  • 4Runner up 76 percent
  • Pickups top 20,000 units, up 1 percent
  • All-new Lexus IS increased 13 percent
  • Lexus GS up 29 percent
  • Lexus CT up 35 percent
  • Lexus ES remains passenger car leader with sales of nearly 5,800 units
  • Lexus luxury utility vehicles up over 7 percent
  • Lexus RX posts sales of nearly 7,500
  • Lexus GX posts triple-digit gains for the eleventh month in a row

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Scion is in the toilet.  The one sad thing about the FR-S struggling, is no one else will want to make a small sports coupe either.  There is not Corolla, Cruze or Focus coupe, Hyundai may drop the Veloster.  The Camaro and Mustang are there, but other than that is seems like car companies want to just push front wheel drive 4 cylinder sedans and front wheel drive 4 cylinder crossovers.

 

Good to see the geriatric crowd is still supporting the Lexus ES, I guess they are spending that retirement money because they can't take it with them.

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Hate to burst peoples bubbles, but society over all has moved away from 2 door coupes and the Millennial crowd wants their social networking and friends with them in a car. As such, the coupe crowd is a very small minority world wide and as the Socialist idiots push their agenda for everyone on mass transit and bicycles, We will see people stay with 4 doors and suv's/cuv's. I really expect the last of 2 door coupes to be the Camero, Mustang, Challenger. Anything else will be stupid 2 door eco box's like the over priced turd SmartCar. Even Toyota's version of that did not last. Mini has loosing sales of their 2 door version also.

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