September 2014: Mitsubishi Motors North America

[William Maley]

Mitsubishi Motors Experiences Best September Sales In Three Years

• Best year-to-date sales since 2008
• Outlander Sport leads the way with its best ever September

CYPRESS, Calif., Oct. 1, 2014 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) kept its outstanding sales pace through the month of September with sales totaling 5,558 units, a remarkable 38.9 percent increase over the sales total from September 2013.

 

Maintaining its position as the best-selling vehicle in the Mitsubishi Motors varied product lineup, the American-made Outlander Sport sales totaled 2,351 units – the best all-time September sales month for the stylish 5-passenger compact crossover/SUV. Outlander Sport sales are up 28.3 percent over the sales total from September 2013.

 

Holding strong in second place is the highly fuel-efficient Mirage 5-door sub-compact with sales of 1,340 units. In its first year of sales, the Mirage has been the second best-selling Mitsubishi model every month for the last seven months (March through September).

 

Mitsubishi Motors overall vehicle sales total once again benefited from healthy sales of the redesigned Outlander. The versatile 7-passenger crossover/SUV year-to-date sales have increased 16.4 percent. What's more, Outlander sales have posted the best first nine month sales (January through September) since 2008.

 

"Thanks to our all-new Mitsubishi Mirage, the redesigned Outlander and the updated Outlander Sport, Mitsubishi Motors is continuing its positive sales momentum throughout 2014," said MMNA Executive Vice President of Sales, Don Swearingen. "Our customers are responding very positively to these vehicles thanks to their excellent fuel efficiency, plentiful features and outstanding affordability."

 

Other highlights of September sales include:

• Total Mitsubishi sales are up 29.8 percent year-to-date
• Best September sales for the brand since 2011
• September marks seven consecutive months of year-over-year sales increases
• Outlander sales are up 16.4 percent year-to-date
• Outlander Sport sales are up 25 percent year-to-date