Dodge News: Dodge Opening Orders Of Challenger SRT Hellcat.. But There's A Catch

[William Maley]

Dodge has opened up the order books for dealers on the 2015 Challenger SRT Hellcat today. But not every dealer will have the chance to order one though.

Automotive News reports that Dodge will base dealer allocation of Hellcats based on how many Dodge vehicles a dealer has sold within the past 180 days. That includes everything from the Dart to the Viper. A second allocation of Hellcats will follow in December and be be distributed based on the previous 90 days worth of sales.

“You sell a lot of Darts for me, Journeys for me, Durangos for me, I’m going to give you the rights to this one, too, because this is a halo of the brand,” said Dodge brand head Tim Kuniskis.

If you are one of the lucky dealers to get a Hellcat, Dodge will be watching you closely. The brand plans on measuring the days-on-lot for the model to determine how many more Hellcats it gets. The longer a Hellcat sits on a dealer lot, the fewer Hellcats a dealer will get.

Kuniskis said that he doesn't have an issue with dealers marking up the vehicle, but warns that it might hurt them when getting vehicles in the future.

“If you want to market-adjust the car, that’s your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower. They’re turning the inventory. Some dealers are going to have heartburn with that," said Kuniskis.

Source: Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster.

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[yougojay]

Everything in this world is a game. Just cancel the car now & save a lot of trouble. Probably only sell a handful of them anyway, being priced almost as much as an E Class Benz I'm sure.

[Robert Hall]

The dealers will probably tack on an extra $10-25k in 'market adjustment'.

[G. David Felt]

Dealers are stupid if they try to go above the MSRP. Dodge is doing this right. give them to the dealers who will sell them as is and turn the inventory. I loved the Chevy SSR Pickup last year but still did not buy one due to stupid dealers marking them up 10-15K above the MSRP. Course glad they were idiots as I have an awesome Trailblazer SS that only had 24K miles on it when I bought it after being out for 4 years in the hands of a lady who pretty much took care of it. Paid 24K. So I am very happy.

 

But this does show a problem with the dealers who try to mark up the hardware way too much. Just cause people have higher incomes in some areas does not mean they will pay above MSRP.