August 2014: Mercedes-Benz USA

[William Maley]

Mercedes-Benz Delivers Best-Ever August Sales With 27,078 Units, Up 9.4%

• Sprinter Vans, smart post double-digit gains

MONTVALE, N.J., Sept. 3, 2014 /PRNewswire/ -- Mercedes-Benz today reported record-breaking August sales volumes with 27,078 units sold across its passenger car and light truck lineups, a 9.4% gain from the 24,761 vehicles sold the same month last year. Adding 1,880 units for Sprinter Vans and 1,334 units at smart – up 35.3% and 34.3%, respectively – total August sales for Mercedes-Benz USA (MBUSA) hit a record 30,292, increasing 11.6% from the 27,144 retails in August 2013. Year-to-date, Mercedes-Benz sales totaled 205,894, up 8.2%. Volumes of 15,577 at Sprinter and 7,332 at smart propelled MBUSA to a grand total of 228,803.

 

"A record sales pace and strong customer focus has honed our competitive edge in the luxury market," said Stephen Cannon, president and CEO of MBUSA. "With the new C-Class rolling onto dealer lots and our first entry into the compact utility segment just weeks away, we're in the early stages of a product offensive that will take the brand to its highest year on record."

 

August sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The E-Class took the lead with 6,481 units for the month, followed by 5,151 units for the C-Class, which enters an all-new generation for model year 2015 now available in showrooms. The brand's best-selling SUV, the M-Class, completed the top three at 3,438. At the high end, the CLS-Class four-door coupe posted monthly sales gains of 47.8% with 1,150 vehicles, while the flagship S-Class continued to show strong momentum at 1,855 (up 312.2%).

 

Mercedes-Benz AMG high-performance models delivered August sales of 736, while year-to-date volumes increased 64.4% to 7,224.  Sales of the company's BlueTEC diesel models totaled 979 for the month with year-to-date volumes reaching 10,263.

 

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales volumes of 13,018 vehicles in August, up 40.6% from the 9,261 units sold during the same month last year. On a year-to-date basis, MBCPO sold 79,704 units, an increase of 20.3% from the 66,241 vehicles sold through August 2013.

 

[regfootball]

take away the CLA and they are about flat.

 

Look at the big percentage of their sales, its crossovers.

[smk4565]

Their number 1 seller is a mid size sedan and #2 was a sedan introduced for 2008 model year. C-class should see a big boost this fall, so it is possible the C and E are pushing 15,000 units a month, which the 3 SUVs aren't going to do.

The GL is probably being hurt by the new Escalade, I think the GLK is helped by the diesel because it gets 33 mpg which spanks most of these crossovers.

[A Horse With No Name]

If they keep gaining market share they may well overtake VW in sales.