VW News: Volkswagen Announces Production Of Midsize SUV In Tennessee

[William Maley]

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This morning, Volkswagen announced that it will build the upcoming seven-seat crossover at its Chattanooga, Tennessee plant starting in 2016. The seven-seat crossover will see Volkswagen investing $900 million into the plant and add 2,000 jobs. The investment will also include retooling for the plant so it can build vehicles based on the MQB platform.

“The Chattanooga-built midsize SUV will allow us to fulfill the wishes of our dealer network, bringing new customers to our showrooms and additional growth for the brand. We are eager to be entering this growing vehicle segment with a world-class, seven-passenger SUV from Volkswagen,” said Michael Horn, President and CEO Volkswagen Group of America.

Volkswagen has been having a tough time in the U.S. with sales. The German automakers hopes a seven-seat crossover will reverse their fortunes.

That's not the only investment Volkswagen is making into the U.S. The company also announced $7 billion investment in its U.S. operation by 2018. Part of that investment will go to a new R&D facility in Tennessee that will employ 200 engineers.

“The United States of America is and will remain one of the most important markets for Volkswagen. We are now launching the second phase of the Volkswagen campaign in the US,” said Volkswagen CEO Martin Winterkorn.

Source: Volkswagen

William Maley is a staff writer for Cheers & Gears. He can be reached at[email protected]or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2

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New Midsize SUV From Volkswagen To Be Produced In Chattanooga

• Winterkorn: “This model will play a key role for Volkswagen’s presence in North America”
  
• Volkswagen Group of America to invest approximately $900 million in the project
  
• Second model to be produced in Chattanooga, in addition to the US-built Passat, starting from the end of 2016
  
• Approximately 2,000 additional jobs to be created
  
• Establishment of a National Research & Development and Planning Center in Chattanooga
  
• Group Works Council Chairman Osterloh to be named a member of the Board of Directors of Volkswagen Group of America
  

Wolfsburg, July 14, 2014 – Within the framework of its Strategy 2018 plan, the Volkswagen Group is expanding its industrial footprint in the US. The Board of Directors of Volkswagen Group of America has decided to award the production of the new midsize SUV to the Chattanooga plant in Tennessee. The Group will be investing a total of approximately US$900 million (€643 million) in the production of a newly developed, seven-passenger SUV, and creating 2,000 additional jobs in the US. About US$600 million (€432 million) will be invested in Tennessee.

“The United States of America is and will remain one of the most important markets for Volkswagen. Over the past few years, we have achieved a lot there. We are now launching the second phase of the Volkswagen campaign in the US. With the midsize SUV, the expansion of the Chattanooga plant and the new development center, the focus is on the wishes of the US customer. This is also a strong signal for the US as an industrial and automobile production location. The Volkswagen brand is going on the attack again in America,” said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, in Wolfsburg.

“The Chattanooga-built midsize SUV will allow us to fulfill the wishes of our dealer network, bringing new customers to our showrooms and additional growth for the brand,” said Michael Horn, President and CEO Volkswagen Group of America. “We are eager to be entering this growing vehicle segment with a world-class, seven-passenger SUV from Volkswagen.”

Apart from investing in the production of a new vehicle, the Chattanooga location is to receive a new, independent National Research & Development and Planning Center of the Volkswagen Group of America for project coordination in the North American market. The objective is to identify customers’ feedback in the market and to integrate them more expeditiously into existing and planned vehicle models. This will lead to the creation of approximately 200 qualified engineers working in Chattanooga. This decision is another element in the investment program that the Volkswagen Group has launched in the region. From 2014 to 2018, the Volkswagen Group will be investing more than US$7 billion in the US and Mexico. It is Volkswagen’s goal to deliver 800,000 vehicles in the US by 2018.

"Today is an exciting day not just for Chattanooga and Hamilton County but for all of Tennessee, and I want to thank Volkswagen for its significant long-term investment in our state,” Governor Bill Haslam said. “The impact of this announcement goes far beyond the 2,000 new jobs because of the large multiplier effect of the automotive industry, and adding an additional manufacturing line and the National Research & Development and Planning Center sends a clear signal that Tennessee can compete with anyone in the global marketplace.”

Christian Koch, CEO and Chairman of Volkswagen Group of America Chattanooga Operations, said: “We are proud to be making the new midsize SUV here. This is fantastic news for the plant and proof of the confidence placed in the workforce that does a great job here making high-quality cars every day.”

At Chattanooga, the new SUV will be integrated into existing plant structures. Existing areas in production will be used for the assembly of the midsize SUV. A total floor space of 50,000 m² (approx. 538,000 sq ft) will be added to the existing production facility. The midsize SUV, which is based on the CrossBlue concept vehicle, was developed especially for the North American market. The CrossBlue made its global debut at the 2013 North American International Auto Show in Detroit.

Today, Volkswagen also announced that the Chairman of the Group Works Council of Volkswagen, Bernd Osterloh, will join the Board of Directors of Volkswagen Group of America, Inc. "We are pleased that Mr. Osterloh has declared his willingness to play a concentrated role in shaping our US strategy in the future. He will represent the views of the workforce. This is in line with the codetermination culture of Volkswagen, which is one of our key success factors,” Prof. Dr. Winterkorn said.

Osterloh stated: "It is important for us that our colleagues in the U.S. know that we also care about the production site and the employment in Chattanooga. I am looking forward to my work on the Board. I am determined to uphold the interests of Volkswagen employees in Chattanooga. The North American market offers considerable opportunities; in my opinion, these have not been pursued with sufficient consistency in the past. With today’s decision to produce the midsize SUV in the USA, we are taking a key step.”

“Hamilton County is pleased to partner with Volkswagen as they create 2,000 new family-wage jobs which will also generate very positive economic ripple effects for residents throughout our community,” said Hamilton County Mayor Jim Coppinger. “By working with Volkswagen to build on the tremendous success of their initial job creation project, we are establishing a foundation for continuing economic growth for years to come.”

“Volkswagen is one of Chattanooga’s largest and most valued employers. They have brought 12,400 living-wage jobs to our region, employed Chattanoogans and helped build our middle class. This expansion will result in a huge capital investment and thousands of new jobs,” said Chattanooga Mayor Andy Berke. “From day one, the City and County have worked hard to see today become a reality, when we can announce that Volkswagen will be adding more jobs, more investment and expanding their presence in Chattanooga.”

“This announcement is great for Chattanooga and great for Volkswagen,” said Ron Harr, president & CEO of the Chattanooga Chamber. “Thanks to Volkswagen’s expansion, we will have a much easier time recruiting additional automotive suppliers to help them build out their supply chain while also cementing Chattanooga as ‘The Center of the Automotive South.’”

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[G. David Felt]

Cool for the investment and jobs this brings to America. Sad that based on the picture above, it looks like a raised version of the Ford Flex. A Station wagon on steroids.

 

Makes me wonder if a renaissance of station wagons built as CUV's is upon us?

[A Horse With No Name]

Perhaps.  VW is bringing in an AWD version of the Jetta wagon.  Now, if GM would build a diesel manual Cruze wagon...THAT would be the cats ass!

[A Horse With No Name]

Interestingly, this is going to cost VW big bucks, as when they built the Chattanooga plant and the upgrade on  the Pueblo plant, they did not figure in building AWD/4WD vehicles.  There will ahve to be major, expensive changes made according to VW insiders I know.  Sounds like another case of VW not understanding the North American market.

 

I just don't understand how they can sell Audi's like lemonade on a hot day, and yet fall on their face for decades with VW.  It's not like they haven't been selling cars here for 60 years...one would think that after 6 decades in a market one would understand it.

 

But VW seems as lost here as an eight day old house cat with brain damage.  And I actually like several of their products...

[regfootball]

i expect this to be huge.  Audi wannabees will flock to this.  those that don't want a US model and want the snobbery of Europe vs Japan for less money will eat this up.

 

Anyone seen the new Euro Passat (km77.com has nice pics)  who thinks the Euro Passat is a lot nicer than our US one?  I don't think its that much better actually.

[A Horse With No Name]

The Passat makes sense as a TDI model, that is it IMHO.  The Impala is an infinitely nicer car as a gasser FWIW.

[SoCalCTS]

I hope VW buys Fiat so they can quit pushing these kind odd products on us. VW buying Fiat woud make them the third largest car company in north america

[Drew Dowdell]

Well I suppose selling Chryslers and Jeeps would be one way to increase sales for the company...cause selling VWs ain't doing it.

[A Horse With No Name]

Well I suppose selling Chryslers and Jeeps would be one way to increase sales for the company...cause selling VWs ain't doing it.

 

 

Outside of the diesels and the GTI, again, they are pretty much irrelevant in the USA.  And the GTI will never be a huge seller, as people here do not want to pay upwards of 30K for a hatchback.

[kestas57]

Is is true that VW's being sold in the US are of lesser quality in Europe. In the EU, VW's are made in Europe and the more upmarket cars are made in Germany.

[Drew Dowdell]

Is is true that VW's being sold in the US are of lesser quality in Europe. In the EU, VW's are made in Europe and the more upmarket cars are made in Germany.

 

Depends on where they are being built.  The VWs sold in the US that are built in Mexico tend to have terrible reliability and quality issues.  Some VWs come from Europe and the seem to do better.  The US Passat is built in Tennessee and from my observations has excellent build quality and reliability.  Some of the materials seems a little on the cheap side, but that is a design choice made by VW, not a manufacturing issue.