June 2014: Jaguar Land Rover North America

[William Maley]

JAGUAR LAND ROVER REPORTS U.S. SALES FOR JUNE 2014

• Jaguar Land Rover North America sales increase 4 percent in June, for its best June sales month result since 2007
• Land Rover brand has its best June sales month since 2007
• Best Range Rover Evoque and Range Rover Sport June sales month ever
• Jaguar F-TYPE lineup, now featuring Coupe and Convertible models, increase 3 percent

(MAHWAH, NJ) – July 1, 2014 – Jaguar Land Rover North America today reported June 2014 U.S. sales: Land Rover sales reached 4,038 units, up 16 percent from 3,468 units in June 2013; Jaguar sales were 1,263 units, down 23 percent from 1,637 units in June 2013. Jaguar Land Rover North America June U.S. sales for both brands hit 5,301 units, a 4 percent increase from 5105 units in June 2013, and up 12 percent for the year.

 

"Jaguar Land Rover in the U.S. had a solid June; it’s best since 2007 with our best sales months ever for both Range Rover Evoque and Range Rover Sport,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America.

 

U.S. BRAND HIGHLIGHTS

 

Land Rover

The all new Range Rover Sport hit a record June high of 1,481 units, up 67 percent from 887 in June, 2013. The new Range Rover Sport has received multiple awards for its breadth of capability including Petersen’s 4-Wheel & Off-Road ‘4x4 of the year’ and Road & Track’s ‘Best Cars’ list in the SUV category.

 

The Range Rover Evoque had it best June sales month ever with 1,037 units, up 31 percent from 790 in June, 2013. The Range Rover, which was recently awarded the 2014 Polk Automotive Loyalty Award in the Luxury Full Size SUV category, sold 850 units, down 6 percent from 902 in June 2013.

 

Jaguar

For the month of June, the Jaguar F-TYPE added 428 units, up 3 percent from 417 units in June, 2013. The F-TYPE Coupe was introduced at the Los Angeles International Automobile Show in November and arrives in showrooms this month. The F-TYPE Coupe launch campaign, British Villains, kicked off with Jaguar’s first advertisement in the broadcast of the Super Bowl. The 60-second spot, “Rendezvous,” has become Jaguar USA’s most popular YouTube video ever with 11.5 Million views.

 

The Jaguar XF added 312 units, down 51 percent from 634 in June, 2013 due to limited availability. The current MY XF lineup includes the new 2.0T model as well as all-wheel-drive and V-6 options. The Jaguar XJ added 408 units, down 11 percent from 460 units in June 2013.