April 2014: Kia Motors America

[William Maley]

Kia Motors America Announces Record April Sales; Sells Five Millionth Vehicle In The U.S.

• K900 Flagship Sedan Sales Grow as Vehicles Continue Arriving in Select Showrooms
• Kia Soul, totally transformed for 2014, marks all-time single-month sales record
• All-new 2015 Sedona makes global debut in conjunction with New York International Auto Show

IRVINE, Calif., May 1, 2014 /PRNewswire/ -- With Kia Motors America (KMA) celebrating its 20th anniversary, the company's first-quarter momentum continued into April with record sales of 53,676 vehicles, a 12.9-percent increase over the same month in 2013. Record monthly sales were led by the U.S.-built* Optima midsize sedan with 14,589 units sold, while the Soul urban passenger vehicle achieved an all-time single-month sales record of 14,403 units sold. In addition, Kia marked the sale of its five millionth vehicle in the U.S. in April and entered into the top 10 among mass-market brands in J.D. Power's latest Customer Service Index (CSI) Survey.

"The Kia brand has grown and matured in this market for two decades, and we reached another significant milestone in April by selling our five millionth vehicle in the U.S., which is a testament to our philosophy of advancing value to new levels of sophistication with world-class design, advanced technology and outstanding quality in every segment in which we compete, from sub-compact to luxury," said Michael Sprague, executive vice president of sales and marketing, KMA.

Kia's aggressive product launch cadence continued in April with the world debut of the completely redesigned 2015 Sedona at the New York International Auto Show. Scheduled to arrive in showrooms in October of this year, the all-new Sedona will join the K900 flagship sedan – which continues to arrive in select showrooms – in supporting Kia's long-term strategy to concentrate on quality, strengthen the brand, elevate the ownership experience and identify and enter new segments for growth.