April 2014: Mazda North American Operations

[William Maley]

Mazda Reports Best April Sales Since 2008

• Mazda3, Mazda6 and CX-5 all provide strong gains in the month of April

IRVINE, Calif., May 1, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported April U.S. sales of 22,434 vehicles, representing an increase of 12.8 percent versus last year. Year-to-date sales through April are up 2.4 percent versus last year, with 100,492 vehicles sold.

"April saw customers emerging from their long winter hibernation, and traffic and sales were where we expected to see them earlier in the year," said Ron Stettner, VP, Sales for MNAO. "Along with the improved weather, positive financial news as companies report earnings, a recovering housing market and the Dow in positive territory, have all conspired to give shoppers the confidence to return to the market. We're seeing it in retail traffic, and we're seeing it in sales results."

Key April sales notes:

• Mazda3 sales represented the best April performance since 2010 with 8,586 vehicles sold and an increase of 21.5 percent, year-over-year (YOY).
• April sales of Mazda6 accounted for its best April since 2008 with 3,817 vehicles sold, which was good for an increase of 30.1 percent YOY.
• CX-5 sales totaled 6,835 vehicles in April, an increase of 9.2 percent. This is the best April sales ever for CX-5.
• SKYACTIV® TECHNOLOGY, proof that fuel economy and performance can live harmoniously in the same vehicle, totaled 85.8 percent of Mazda's April sales with 19,248 vehicles sold. SKYACTIV Technology is currently offered in the Mazda3, Mazda6 and CX-5.
• Mazda's Certified Pre-Owned (CPO) sales reported April sales of 3,317 vehicles, up 13.0 percent YOY. Year-to-date sales through April are up 17.0 percent with 13,533 vehicles sold.

[Drew Dowdell]

3, 6, and CX-5 are doing well... and that's where the money is. Keep it up Mazda, you're on the right track.

[A Horse With No Name]

3, 6, and CX-5 are doing well... and that's where the money is. Keep it up Mazda, you're on the right track.

Amen to that...and they are turnign record profits. I like Subaru and Mazda MUCH better as Asian carmakers than Honda and Toyota. A lot of what made Toyota and Honda good in the first place is present in Mazda-Subaru, and no longer present in Toyota/Honda.

[2QuickZ's]

Good to see the 6 doing better this month. I really think it is a good looking car and can't wait to see how it does with the diesel if Mazda ever manages to get it launched.