April 2014: Mercedes-Benz USA

[William Maley]

Mercedes-Benz Hits Record April Sales Of 25,887, Starts Second Quarter Up 9.5%

• Double-digit gains for Sprinter and smart brands

MONTVALE, N.J., May 1, 2014 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported best-ever April sales with 29,329 units sold across the Mercedes-Benz, Sprinter and smart model lines, rising 12.1% from the 26,157 retails in April 2013. Mercedes-Benz alone totaled 25,887 vehicles for the month, an increase of 9.5%, while year-to-date volumes for the brand reached 98,501, up 6.1% from the same period last year. Adding year-to-date sales of 7,018 for Sprinter Vans and 3,285 units at smart, MBUSA posted a year-to-date grand total of 108,804, marking the best second quarter start in its history.

April sales for the Mercedes-Benz brand were led by the C-, E- and M-Class model lines. The E-Class took the lead with 6,056 units, an increase of 36.7% from April 2013, followed by the C-Class at 5,114. The M-Class, volume leader in the Mercedes-Benz SUV lineup, rounded out the top three at 3,831, up 16.8% from the same month last year. At the high end, the flagship S-Class achieved its seventh month of double-digit year-over-year sales gains with 1,909 units sold in April, up 73.1%.

Both the Sprinter and smart model lines delivered double-digit growth in April. The newly redesigned Sprinter lineup posted April volumes of 2,394, rising 29.1% from the 1,855 units sold in April 2013. Monthly retails on the smart side hit an all-time high of 1,048, climbing 57.1% over the same month last year.

The company's AMG high-performance models finished the month up 75.3% at 1,006, with year-to-date volumes jumping 74.6% to 3,836. Mercedes-Benz BlueTEC diesel models delivered April sales of 1,533, increasing 30.9%, and 5,456 year-to-date, up 6.6% when compared to the 5,116 diesel units sold during the same period last year.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) recorded sales volumes of 9,705 vehicles in April, an increase of 10.9% compared to the 8,748 units sold during the same month last year. On a year-to-date basis, MBCPO sold 37,755 units, up 14% from the 33,118 vehicles sold through April 2013.

[A Horse With No Name]

Glad to see them doing well.