April 2014: Audi of America

[William Maley]

May 1, 2014 , HERNDON, Va.

Audi achieves best April sales in company history; second highest monthly result ever

• April marks the 40th consecutive record month of sales, with more than 15,000 vehicles sold
• Strong demand for all-new Audi A3, as well as premium segment vehicles, led sales growth
• Audi Certified pre-owned sales set 9th straight monthly record

HERNDON, Va., May 1, 2014 – Audi reported April 2014 sales of 15,653 vehicles, which stands as the brand’s 40th consecutive month of record monthly sales and second-best month ever. Audi sales year-to-date increased 7.5% to 50,881 vehicles sold.

“The launch of the all-new A3 Sedan gives Audi an even broader product portfolio and the opportunity to reach more luxury buyers in the premium compact segment,” said Mark Del Rosso, Executive Vice President & Chief Operating Officer, Audi of America. “In its first month of retail sales, the Audi A3 was a top seller in April, with over 2,000 vehicles sold.”

Luxury sedan sales remained strong as the Audi A6 increased 11.9% to 2,132 vehicles sold for the month, while year-to-date demand for the A6 increased 20.5% to 7,568 vehicles sold. Sales of the Audi A7 rose 26.5% in April to 816 vehicles sold, while demand for the A7 increased 7.1% to 2,922 vehicles sold YTD.

April results were bolstered by sales of Audi luxury SUVs, with the Audi Q7 luxury crossover posting a 23.6% gain in April on 1,462 units delivered for the month and year-to-date sales increased 35.9% to a total of 5,551 vehicles. Year-to-date sales for the Audi Q5 crossover increased 5.5% YOY.

April 2014 was the 9th consecutive record month for Audi Certified pre-owned vehicles sales with an increase of 13.7%, to a total of 3,702 CPO vehicles sold in the most-recent month, and a year-to-date increase of 13.8%.

Highlights:

• Sales mix for Audi S performance variants finished the month at 15.3% for the S4 sedan; 34.3% for the S5/ RS 5; 4.5% for the S6; 27% for the S7 / RS 7; 9.5% for the S8; 37% for the TTS and TTS Roadster, and 8.6% for the SQ5 crossover.
• Sales of Audi A6 increased to 11.9% compared to April 2013; YTD sales grew 20.5% compared to previous period.
• Sales of Audi A7 increased 26.5% compared to April 2013; YTD sales grew 7.1% compared to previous period.
• Sales of the Audi Q5 increased 1.6% compared to April 2013; YTD sales grew 5.5% compared to previous period.
• Sales of the Audi Q7 increased 23.6% compared to April 2013; YTD sales grew 35.9% compared to previous period.
• April sales mix for Audi TDI models: Audi A6 TDI at 14.2% on 303 vehicles sold; Audi A7 TDI at 11% on 90 vehicles; A8 TDI at 11.7% on 52 vehicles; Audi Q5 TDI at 16.2% on 532 vehicles, and for the Audi Q7 TDI at 28% on 410 vehicles; with an overall mix of 17% on 1,387 total TDI sales for April.
• Audi Certified pre-owned sales increased 13.7% to 3,702 vehicles in April; YTD CPO sales rose 13.8% to 14,016 vehicles sold.
• The all-new 2015 Audi A3 sedan models officially went on sale April 3 with 2,159 vehicles sold in its first month of retail sales.
• Audi holds the longest running monthly record sales streak in the premium car market according to a completive sales report from MotorIntelligence.com.

[A Horse With No Name]

R8 and TT sell in tiny numbers but are cool, A3 looks like a promising product.

[Drew Dowdell]

The A3 is a handsome little premium sedan. It may be in the running for Albert's Buick Encore replacement n 16 months unless Buick releases the next gen Verano with AWD.

[A Horse With No Name]

The A3 is a handsome little premium sedan. It may be in the running for Albert's Buick Encore replacement n 16 months unless Buick releases the next gen Verano with AWD.

I would like to see this come to pass. As much as I hate to admit it, I actually like Audi even better than Cadillac right now.

[Drew Dowdell]

I suppose an AWD Cadillac ATS would work for him too... but he is pretty enamored with the entire Buick line right now except for Enclave (too big). He really really wanted the Verano, but no AWD nixed that idea.

[A Horse With No Name]

Buick makes some great cars. The verano should sell more than it does....